By Paul Barrs


Well, you’ve made it this far. If you’ve done everything according to plan then you should by now have a high quality, very saleable product which is ready to go.

But let’s backtrack moment and just assess the checklist –

However you came up with your concept and original idea, you did your initial research to determine if there was a marketplace for your new product, right? Once you’d done that you took things that one step further...

I've considered changing my landing page's content to a squeeze page instead. But now, I may not have to do that. I could probably create both and improve my results instead.

For help in improving my landing page's copy, I turned to a few books on that topic. I was looking for specific information and thought I found it in Jay Conrad Levinson's book, Guerrilla Marketing on the Internet (Entrepreneur Press, 2008). Although the author included a lot of familiar stuff, he suggests that...