Unilever and Nielsen announce an agreement for the use of Nielsen Online Campaign Ratings reach, frequency and gross rating point (GRP) measurement for all Unilever brand Internet ad campaigns in the United States.

Now, one of the biggest companies in the world has decided to make use of web marketing strategies in order to drive sales. Unilever is the first major advertiser to sign on with Online Campaign Ratings for comprehensive measurement for all 2012 digital campaigns across...

3 different methods of writing

Sitting and staring at a blank computer screen while you struggle to get started on your article can be frustrating. Here are three methods that work.

1. Tell them what you're going to tell them. Tell Them. Tell them what you told them. In the first paragraph state what the article is going to be about. Make a list of 3 bullet points that will be covered in the article. Write a paragraph to explain each bullet point and why...

Small businesses face a variety of challenges when structuring their original marketing strategy. Without small business marketing it will fail, but at the same time it's difficult for businesses to see just how much money they need to set aside for such costs. Things do not have to be painful when looking at the budget. There are a number of cost efficient options that can be implemented.

Be Creative
Large businesses rely on advertising to build a brand and generate sales....