For those of you doing your own writing, I just came across some excellent web writing tips. These were on the epa.gov site but they can really apply to all types of web writing.
Key points:
If you think you're ready to publish your page, remove at least 50% of the words.
Make it immediately clear why (or for whom) the page exists.
Make it scannable -- Area Headings and links should be visually distinct and meaningful.
Ok so this is my first post so I'm just a bit nervous but I after spending the week reading whatever opinions I came across regarding Google's changes, I have to add my two dollars worth (inflation, you know).
I admit that, as a writer, I freaked out a bit when I first heard about the changes because I wondered if this would affect the amount of articles IMers would be purchasing. But then I realized this is fantastic news for writers--especially those who know "there"...