Warrior Forum posts come and go very, very fast. I'm going to use this blog to keep track of some of my favorite WF-based ideas, and to share some additional concepts.
Regards,
Allen
Regards,
Allen
New site review: "smoking sucks" dud
Posted 03-30-2009 at 01:59 AM by Adaptive
A WF member asked for reviews about his sales letter to sell an information product educating smokers about the dangers of smoking and their options for quitting.
In this example, I think we have a good demonstration of selling the problem but not selling the solution very well.
I panned the sales letter pretty hard, but had specific ideas about how to take a fresh approach. Here's the original thread so you can see my reviews and the other, mostly gentler, reviews.
http://www.warriorforum.com/main-int...ales-page.html
Now maybe I was too harsh. But here is my concern: the sales letter is all about the health risks of smoking, and nothing at all about how the offer is certain, proven, medical, scientific and essential to QUIT.
I'm not a smoker but I know many smokers, and they generally seem to be well acquainted with the dangers of the addiction. But they are not informed about how to successfully quit. Many have already tried several different techniques, with great diligence, and just plain not been able to do it.
So it's important for the sales letter to indicate that the offer is not just more of what didn't work, but something that is likely to lead the buyer to success.
The letter defined the problem, but didn't include good evidence about the value of the proposed solution.
Allen
In this example, I think we have a good demonstration of selling the problem but not selling the solution very well.
I panned the sales letter pretty hard, but had specific ideas about how to take a fresh approach. Here's the original thread so you can see my reviews and the other, mostly gentler, reviews.
http://www.warriorforum.com/main-int...ales-page.html
Now maybe I was too harsh. But here is my concern: the sales letter is all about the health risks of smoking, and nothing at all about how the offer is certain, proven, medical, scientific and essential to QUIT.
I'm not a smoker but I know many smokers, and they generally seem to be well acquainted with the dangers of the addiction. But they are not informed about how to successfully quit. Many have already tried several different techniques, with great diligence, and just plain not been able to do it.
So it's important for the sales letter to indicate that the offer is not just more of what didn't work, but something that is likely to lead the buyer to success.
The letter defined the problem, but didn't include good evidence about the value of the proposed solution.
Allen
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