Traffic and marketing tools

I have had a good online retail business for the last ten years - using mainly PPC marketing. However, despite having medical licences for our products (which treat Psoriasis & Eczema) we were cut from Google Adwords. Google have no appeal process and every communication came back with a standard reply which read basically as 'tough'!

So, I have been forced to look for non-PPC ways of marketing online. I changed our site to a WP as most SEO articles suggest WP gets higher visibility and I'm now working on new ways of attracting traffic.

I'm going to post here my experiences of various traffic systems and the new ideas I come across.