Email Marketing Strategy We Use To Make Huge profits Every Month
Posted 26th November 2009 at 04:45 AM by Alex Williams
Me and my partner Ivana, we are focusing 80% of our marketing efforts to list building and email marketing. That`s because this is the strategy that brings in the most profits. In this blog post I am going to share our tested and proven to work email marketing strategy - I am sure this strategy can increase your profits as well.
Before I go further, I just want to let you know that this email marketing strategy requires work and attention on initial setup. But onse you set the whole system up, all you have to do is drive traffic to your squeeze page, and the whole campaign runs and makes money on autopilot. So really passive income.
Ok, so the first step to take, is choose the right niche to work in. The RIGHT - I say this because so many marketers do it wrong. People go for "weight loss", "dating" or any other popular topic, not even knowing what they will do when people lose weight, or get their first date!
The right approach to go for, when choosing a niche, is to focus on the people. Niche is a group of people. New moms, single dads, puppy owners - these are all people you can target. And this is with a purpose I say that it should be a group of people. Because when you choose the right niche to work in, you start to know who those people are, what passions and interests they have, what problems they face and need to solve. And the more of them - the better for you, because this is where you will make those email marketing profits!
When having chosen a niche. There are some technical tasks you need to do.
- Squeeze page. You need a simple html page with an opt in form, and a bulleted list of benefits people get when subscribing to your list.
- You need to get a free ebook, or video, or any other product you will give away to your subscribers for free. This has to be something of a great value, something that people would be actually paying money to get.
- You need to get 3-4 other ebooks or paid products ready, that you will be promoting to your list of subscribers. If you do a good job on your free content (that is, provide those people really valuable stuff, at no cost), these ebooks of yours will convert like crazy. Because people already know you, they know your stuff is always valuable, and they will be more than willing to pay for what you release.
- You need to get sales pages ready for those paid products you will promote. These can be simple HTML pages, but they must contain all the benefits of what they get by purchasing your product.
- You will need a payments processor in place - e-Junkie.com is an easy way to go about that, and really affordable.
- And finally, to get this all automated and running on autopilot, you need to get at least 1 follow up messages on your auto responder. Make sure the first 4 messages or so are full of free valuable content. And only on #5 message or so, you can start promoting. Also, send one promo email in 4-5 messages, no more. So you still provide free, valuable content, advice, and suggestions.
That`s it! This is the email marketing strategy that adds thousands to our bottom line. Of course, to set the whole thing up from scratch, you would need to work on it AT LEAST 1 week full time. Most likely, 2 weeks. To make this task easier, we are providing our Niche Marketing Camp members with 80% of the work already done: niches researched, problems those people have and solutions you can offer, keywords for your articles, tools you need to speed it up, even the email follow up messages sequence!
Having all that, you can literally set one niche campaign up in less than 3 days! With all of it ready: all the squeeze and sales pages, templates, products to sell, everything! All you do is add your own touch to it, and let it ride and bring you profits.
Have fun,
Alex
Before I go further, I just want to let you know that this email marketing strategy requires work and attention on initial setup. But onse you set the whole system up, all you have to do is drive traffic to your squeeze page, and the whole campaign runs and makes money on autopilot. So really passive income.
Ok, so the first step to take, is choose the right niche to work in. The RIGHT - I say this because so many marketers do it wrong. People go for "weight loss", "dating" or any other popular topic, not even knowing what they will do when people lose weight, or get their first date!
The right approach to go for, when choosing a niche, is to focus on the people. Niche is a group of people. New moms, single dads, puppy owners - these are all people you can target. And this is with a purpose I say that it should be a group of people. Because when you choose the right niche to work in, you start to know who those people are, what passions and interests they have, what problems they face and need to solve. And the more of them - the better for you, because this is where you will make those email marketing profits!
When having chosen a niche. There are some technical tasks you need to do.
- Squeeze page. You need a simple html page with an opt in form, and a bulleted list of benefits people get when subscribing to your list.
- You need to get a free ebook, or video, or any other product you will give away to your subscribers for free. This has to be something of a great value, something that people would be actually paying money to get.
- You need to get 3-4 other ebooks or paid products ready, that you will be promoting to your list of subscribers. If you do a good job on your free content (that is, provide those people really valuable stuff, at no cost), these ebooks of yours will convert like crazy. Because people already know you, they know your stuff is always valuable, and they will be more than willing to pay for what you release.
- You need to get sales pages ready for those paid products you will promote. These can be simple HTML pages, but they must contain all the benefits of what they get by purchasing your product.
- You will need a payments processor in place - e-Junkie.com is an easy way to go about that, and really affordable.
- And finally, to get this all automated and running on autopilot, you need to get at least 1 follow up messages on your auto responder. Make sure the first 4 messages or so are full of free valuable content. And only on #5 message or so, you can start promoting. Also, send one promo email in 4-5 messages, no more. So you still provide free, valuable content, advice, and suggestions.
That`s it! This is the email marketing strategy that adds thousands to our bottom line. Of course, to set the whole thing up from scratch, you would need to work on it AT LEAST 1 week full time. Most likely, 2 weeks. To make this task easier, we are providing our Niche Marketing Camp members with 80% of the work already done: niches researched, problems those people have and solutions you can offer, keywords for your articles, tools you need to speed it up, even the email follow up messages sequence!
Having all that, you can literally set one niche campaign up in less than 3 days! With all of it ready: all the squeeze and sales pages, templates, products to sell, everything! All you do is add your own touch to it, and let it ride and bring you profits.
Have fun,
Alex
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