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Should You Be Holding On To Your Articles?
Posted 08-18-2008 at 08:57 AM by Allen Graves
If you're like me, you've noticed that the major search engines have suddenly stopped ranking article directories in the top SERPs for most keyword phrases. Being an article directory owner, this was a major concern for me and a large portion of my business.
Many of my authors and even people here on the Warrior Forum asked if they should wait to submit their articles until this resolved itself. My answer...NO.
I have been watching very closely and although a lot of my author's articles disappeared from the SERPs over the last week or so, they are starting to come back. THANK GOD! But here's the kicker, not ALL of them are coming back.
I am noticing that certain types of articles which ranked very highly last week are now on page 30-something, while articles that ranked low last week have come back on the first page.
I am not going to get into the reason for this or the similarities I have found in the articles which have dropped and the ones that are quickly climbing...that is saved for my membership participants. But I will say that if you have been writing for search engines instead of writing for the READERS, then you are about to get slapped right down into nothingness!
What I would suggest you do is completely start over with a brand new mindset. Write for the readers. Provide valuable information without giving it all away...BUT DO NOT TEASE THE READER OR OPENLY TELL THEM TO GO TO YOUR WEBSITE.
I have been having some great conversations with article directory owners all over the world and a lot of us believe that we are seeing a monumental shift in the way Google is looking at (and ranking) the content on article directories.
A lot of people are saying that article directories are going to lose their effectiveness. This is far from the truth. In fact, I heard from a very reliable source that Google currently believes that article marketing is one of the two best ways to market your internet business. That should tell you something right there.
You just need to know the state of the industry and how to write and market your articles in a manner that is not seen by the search engines as "article spam." Then, if your content is fresh, original and good, you will be good to go.
At this point, it would be silly to predict much more than what I have stated here, but if you are serious about your internet business and you are using article marketing as a form of promotion, then you need to keep a very close eye on things!
As I always say, "Times Change, Rules Change."
More to come!
Respectfully,
Allen Graves
Many of my authors and even people here on the Warrior Forum asked if they should wait to submit their articles until this resolved itself. My answer...NO.
I have been watching very closely and although a lot of my author's articles disappeared from the SERPs over the last week or so, they are starting to come back. THANK GOD! But here's the kicker, not ALL of them are coming back.
I am noticing that certain types of articles which ranked very highly last week are now on page 30-something, while articles that ranked low last week have come back on the first page.
I am not going to get into the reason for this or the similarities I have found in the articles which have dropped and the ones that are quickly climbing...that is saved for my membership participants. But I will say that if you have been writing for search engines instead of writing for the READERS, then you are about to get slapped right down into nothingness!
What I would suggest you do is completely start over with a brand new mindset. Write for the readers. Provide valuable information without giving it all away...BUT DO NOT TEASE THE READER OR OPENLY TELL THEM TO GO TO YOUR WEBSITE.
I have been having some great conversations with article directory owners all over the world and a lot of us believe that we are seeing a monumental shift in the way Google is looking at (and ranking) the content on article directories.
A lot of people are saying that article directories are going to lose their effectiveness. This is far from the truth. In fact, I heard from a very reliable source that Google currently believes that article marketing is one of the two best ways to market your internet business. That should tell you something right there.
You just need to know the state of the industry and how to write and market your articles in a manner that is not seen by the search engines as "article spam." Then, if your content is fresh, original and good, you will be good to go.
At this point, it would be silly to predict much more than what I have stated here, but if you are serious about your internet business and you are using article marketing as a form of promotion, then you need to keep a very close eye on things!
As I always say, "Times Change, Rules Change."
More to come!
Respectfully,
Allen Graves
Total Comments 1
Comments
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Google seems to have been doing a lot of spring and summer cleaning of their index. Personally, I'm glad. Every time the landscape changes, it thins the competition out. A lot of the "old school" tactics like article marketing still work. The only thing that has changed is that Google is getting better at cleaning out the junk.Posted 08-20-2008 at 03:54 PM by Dan Sherman
