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Considering Paid Traffic - Part 2

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Posted 10th February 2016 at 04:45 PM by alliance

When you are paying for any type of advertising you want to make sure that you are getting the most for your money. After all, you are paying for traffic to your website and you want to make sure that the traffic that you are getting is worth the cost that you are paying. In these economic times it is important to make sure that you get a return on each dime that you spend. Here are some tips for making sure that you are getting the most out of your paid traffic.

Rank Your Spending

Take the time to rank your spending for each of the digital marketing channels. You should know how much you are spending with each of the digital marketing channels each month. Once you know how much you are spending you can then look at everything else that is going into the campaign to see if the cost is worth the return.

Rank Consumer Impressions

The number of times a consumer clicks on one of your products to look at it is called the consumer impression. It is important to watch the trends of consumer impressions to learn more about what visitors are coming to your site to look for the most.

Cost of Consumer Impressions

If you want to understand how much it costs to get people to look at your products online, you can simply divide the number of impressions by the amount that you are spending. You will be able to see where your consumers are coming from, which will provide you with information about how much you are spending to get those consumers to your website.

Once you know how much you are spending for each impression you can then edit your marketing campaign accordingly. If one of your digital media platforms cost less, but provides fewer impressions you may want to consider spending more on another platform that may cost a little more but provides more traffic to your site.

When it comes to paid traffic campaigns, the metrics can be very telling. If you want to make sure that you are getting the most for your money it is important to make sure that you are paying attention to the numbers - as they are very telling.

If you are spending a lot of money on one outlet and not getting a large return, consider switching your budget to another outlet that is providing you with a better return. This will ensure you are getting the most bang for your buck.
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