Tracking a phone number

While tracking a phone number three year back, Alen got this idea. An idea that boosted his business in ten folds. He always thanks his luck that he could pick this up by chance.
Alen owns a small flower shop at the corner of his small town and was doing okay. There are other flower shops around, and he has to compete with them to keep his customers loyal. Their town is small and he is a local boy, so he knows most of the customers.
Three...