How To Get The Most Out Of 20 Unique Articles In Any Niche

Originally Posted by magnusmora

Hi All,

I have 20 unique articles for my niche. My plan is as follows,

1. Submit each article to my blog
2. Submit the same articles to EZA
3. Spin articles and submit to 100's article directories
4. rewrite article and then submit to Hubpages, wetpaint, wordpress etc.

Each article will contain two links, one to my main site and then another to a blog post.

Is this a good strategy? Or is there a better use for these articles?

Thanks
STeve

Originally Posted by Ben Sayer

I'm no expert and I've only been doing this for a little while but it's produced some positive results.

Post your original articles (let's call them group A) to your blog (two a week). I don't know what your niche is, but for examples sake lets say its relationships, breaking up.

Write 20 more articles (group B). These articles will be devided into groups of four, and each group should be related to your best 5 blog articles in a way that compliments them. For example, if article 1A is about how to save a long distance relationship, article 1B - 4B might be tips on keeping a long distance relationship alive, and potential pitfalls of long distance relationships etc. Use relevant keywords for each article title. You now have 5 groups of new articles

Post one article in each of your five groups to EzineArticles. Link back to your blog post and your main page in your bio.

Now use 1 of your remaining articles in each group to create a hub page. Link to your ezine article, but not your blog.

Now use another of your remaining articles in each group to make a squidoo lense, weebly site, blogger blog or wordpress blog. Link to your hub page.

With your final article in each group, take them and submit them to your other article directories and have them link to your ezine article, and your main blog.

This creates non cyclic link chains which then form the backbone for a link web. You should compliment each step by syndicating your content, social posting, and getting good PR backlinks (Bev Clements has a great backlink package service which gives you 30 high PR links a month). Use the best ones on your main blog or ezine article.

Most importantly, this sort of chain needs to be developed over time. If you whack it all together in a few days it will probably raise flags with Google. Again, I'm no expert but I've tried it both ways and with automated social posting etc I've had sites slide off into the wide blue googleyonder. Although you can syndicate your RSS quickly.

This all takes some organisation. I have a few spreadsheets where I record my link structure, the words I have used to link, the article details, and then another sheet where I record where I have generated backlinks. Once you have a system up and running, its not nearly as time consuming as it sounds (you can outsource a lot of it quite cheaply, I have some freaken awesome ukranian kids I found on rentacoder who I constantly have to send bonuses to because they work so hard for next to nothing, just be very clear on what your expectations are).

I think it was Travis Sago, but one of the warriors did this great video about how people do article marketing and keep swinging and missing, and when they finally hit, they don't stop and develop the article, they just keep on swinging. In other words, when they get a cracker article that generates interest, they just go on to the next one instead of marketing it properly. Using the above helps to make sure that your hits stick. You can add to the chains, extend your links, and then do the same for your other blog posts.

Also, even though most of the later articles are really for backlinking purposes, because your content is related rather than repetitive, it allows people to follow the natural progression to your own site. Granted, there will be attrition along the way, but at least its quality, rather than the crap InternetMarketingIQ is rightly concerned about. If you start seeing returns at this point, you can continue to build on it.

I know this works. I managed to get a site of mine in a health niche on page one with two primary links to my main site (SILO SEO is the bomb). They tend to flitter from top position or position 2 depending on how my competition is going

I hope this helps, I'm sure there are others with far more ability than me who could refine this technique or even suggest a better one, but best of luck!

Originally Posted by magnusmora

Hi All,

As posted above, I thought I would create a diagram covering Ben's strategy. Ben - Let me know if this looks right.



I presume for the last article, there is no need to spin, we just submit the same article to as many directories as possible?

Thanks
Steve

Originally Posted by Ben Sayer

Magnus, nice diagram! You've got it spot on. The only other thing I do is that I won't always have a hub page at the base level of the chain linking to my ezine article, I'll mix it up a bit, and maybe have hub-->blogger-->lense-->ezine article. But for the purposes of having a mind map you nailed it.

I have something similar in word format (although i may start using yours now ) where i record my keywords, urls, and other details its easy to forget so i can always have a clear picture of where the project is at.

Once you have that core skeleton in place, its just a case of adding to it and ramping up the link love. I always try and produce unique and interesting content. It really can help.

Just as an example, i have two niches I started marketing in around the same time (about 12 months ago). They are similar in terms of competition. Now, there's always different factors which come into play so I don't claim this is anything like a split test. Anyway, with the first niche I just kinda used a shotgun approach. Totally unrefined, just blasted stuff all over the place and hoped it would stick. Why? Because I was being lazy really, just hoping it would work. However, in the niche where I used this technique I have about 25k article views (10 articles at ezines) with a 20% CTR (which is a little low) versus just over 5k with a slightly higher CTR in the first niche. Conversion rate is similar, but overall the difference to the bottom line has been pretty significant in that sample. And that's traffic from just one source, article marketing.

The thing is, its not like I worked flat out on this niche over those 12 months. I worked on it occasionally, adding an article here and there. There were a couple of months I did nothing at all.

The main keyword I currently rank for has 332,000 exact match competition, and the links on page 1 (1st and 2nd) is not one of my ezine articles, its to my main site (where of course, all the chains ended). For me that was pretty cool. I had to pip a couple of government health sites as well, which took a bit. The difference in Google and Yahoo traffic between being in first or second spot also can't be underestimated. I did some more link building recently and experienced the good ol' Google dance, which plonked me at the bottom of page one for a couple of days. The organic traffic was reduced 10 fold! Now we're back in business.

I'm tackling some new bigger projects now so I'll let you know if I have similar success, or whether I hit pit falls along the way.