Follow me to $100 a day in Adsense in 3 months from 1 blog
Posted 02-14-2009 at 09:17 PM by askloz
Tags adsense, high paying keywords
]Maybe for selling products, but, that all really depends - I'll explain in a bit..
first if Steve doesn't mind, cos this is his thread and a little off topic (2nd part any way)...
re: adsense, being the operative word since this thread is what it's about, as well as driving traffic to ones site.
What I have discovered, which I also reveal in the videos i did for Brad Callen's Keyword Elite, is this:
My very first adsense site was a MP3 site - which google as de-listed for keyword stuffing - d'oh, but still get heaps of traffic via MSN, and Yahoo. That was about 2 1/2 / 3 years ago.
After a lot of testing and keyword research, I found keywords that were way above the $30 asking price that google adwords asks for as a "MAX" Top bid (that's past history, not current) - the Max CPC always changes, like a seasonal trend and world wide economic situations, when the economy is doing well, ppl have money to spend, and prices tend to go up in certain niches, and visa versa to encourage spending.
I've even found keywords that were up in the $80 and 100 range, rare, but they are out there.
Now, when I found those type of CPC's, I did three things.
1) set up a site and numerous pages around those high CPC's, regardless of how many ad campaigners there were.
2) set up another site and numerous pages around those high CPC's, but those ONLY with campaigns of 15 and higher.
3) set up another site and numerous pages around those high CPC's, but ONLY with campaigns of around 3-10.
I stuck all sorts of ad text units on the site, split testing as I went along.
What I found was #1 above, payouts were varied, from 50 cents to $10 a click. the $10 a click ones were rarely seen, but drizzled in every once in a while.
In #2 above I found that the high clicks i was getting paid, were hardly seen, most clicks were around 50 cents to a buck each.
In #3 above, things really changed. I was getting constant $1+ clicks.
At first, it was hard to work out why this was happening... So I started to study Adwords.
I found that if I wanted to be in the top 3 positions (not the right hand side adverts, but the ones right at the very top)... I had to bite off my arm and give it to google to get a click out of them. As time went by and more clicks I received, the less I was charged.
Same too for ad positions 4-10... cost less, but, more clicks I received, the less I was being charged, again.
The type of niche i was getting into wasn't the ones as you pointed out; fewer campaigns "some times" one tends to lead one into thinking the niche is not profitable, so one would automatically dump it.
Then I started a-thinking. More campaigns, the higher the demand for the product which pushed the CPC's up, then it became a battle with others who were bidding on the same keyword. After a period of time, some just gave up, like I had, i wasn't prepared to pay the high clicks i was being charged, so I reduced my bid.
Now, taking note while all this is happening, the campaigner size was still the same, or larger. So now I am faced with this dilema, how do I filter out the high paying clicks with the low paying ones.
Not everyone knows how to use Adwords properly, i would guess there are 10's of millions of adwords advertisers and only a small portion of them know what to do, ie, as Steve said, turn the content network off, while others don't know that it's automatically selected when you create your campaigns.
What I discovered was while testing, is that approx 25% of your max bid is allocated to the content network. Then you get approx 50% of that price when the ad is clicked on - this varies based on how many hits your site gets and how many clicks the ad received, it goes hand in hand here, more clicks you get on your site, the less the advertiser is charged, thus, less you receive as an adsense publisher.
So... I came to the conclusion, why not find niches that are not sort after a lot (purchased), though researched a lot, or more than those who would purchase the item / service.
So, what I did, was based on the testing data I got back, was to hunt out the high Max CPC's, with very few campaigns, those in the 3-10 range... but if I can help it, I'll find those ones in the 5-8 area (campaigns).
Take "Personal Injury Lawyer" for instance... It's a professional profession. It costs a lot to higher one. And quite a few ppl are searching for information about those services. I found that I was regularly getting $1 and $2 clicks every day, and many times a day.
So I tried another niche, to make sure it wasn't a fluke... "Asbestos", another niche worth checking out, these pay just as much as the latter keyword, not "asbestos" itself, but related keywords.
I did the same thing as above in items 1, 2, 3, same results again. So #3 won! that gave me the definitive answer to finding high paying keywords and the magic number of campaigns to go after.
Then I split tested the ad text units, I found that 250x250 and 336x 280 were pulling out higher paying clicks compared to the rest, the single ad one, the button also performed well, but was hardly clicked on since it's hardly seen. Since it's hardly seen, the CPC of that ad that kinda remains the same.
Take for instance the 728x90 the most common one used, this is right in your face, one can't miss if if one tried, thus, clicked on heaps of times, and one doesn't get as much from the advert when clicked on.
Secondly, regarding what you mention about smaller campaigns generally mean that the niche is not profitable...
That all really depends, for instance, let's say you had a service / practice that helps those who suffer from radiation posioning who may live near a nucluar plant, you might find some whos' had cancer from it. Does it mean it's not a profitable niche? Not really, if the campaign is set up properly and targeted properly, you'll find that your ad will get clicked on a lot, and it will drive up your CTR (and you pay less), if you set your campaign to target any country, or state / borough, then your CTR will go down due to the many impressions it's served all over the world.
Take knitting for instance, not many campaigners there, but does it mean it's not a profitable niche? On the contray... What I would do is set it to say, UK ONLY (since it's cheaper), and test the entire scope of the UK and Scottland, including Ireland. Let the campaign run for about 7 -14 days, set up google analytics, and see which boroughs give you the most clicks. Then just target that particular borough and ignore the rest that you're not happy with.
Knitting is just one keyword phrase, how about "Embroidery", same niche, different sub-niche sector. And again, very few campaigns.
Contray to what you've been told, or read, every niche is profitable, it just means how you go about finding the solution to make it pay.
Take Amit Metha for instance, in PPC Classroom he showed ppl how to sell I believe it was screen savers, many have tried and failed to profit from it because the commissions were small, he hit the content network and received I think it was over 10 million impressions and netted over $50k or something like that during the course of his campaign. Mind you, it took him a little while to do all the split testing, but main thing here to remember, is, he stuck it out and didn't give up until he tested all the variables to make it work.
Hope this helps
first if Steve doesn't mind, cos this is his thread and a little off topic (2nd part any way)...
re: adsense, being the operative word since this thread is what it's about, as well as driving traffic to ones site.
What I have discovered, which I also reveal in the videos i did for Brad Callen's Keyword Elite, is this:
My very first adsense site was a MP3 site - which google as de-listed for keyword stuffing - d'oh, but still get heaps of traffic via MSN, and Yahoo. That was about 2 1/2 / 3 years ago.
After a lot of testing and keyword research, I found keywords that were way above the $30 asking price that google adwords asks for as a "MAX" Top bid (that's past history, not current) - the Max CPC always changes, like a seasonal trend and world wide economic situations, when the economy is doing well, ppl have money to spend, and prices tend to go up in certain niches, and visa versa to encourage spending.
I've even found keywords that were up in the $80 and 100 range, rare, but they are out there.
Now, when I found those type of CPC's, I did three things.
1) set up a site and numerous pages around those high CPC's, regardless of how many ad campaigners there were.
2) set up another site and numerous pages around those high CPC's, but those ONLY with campaigns of 15 and higher.
3) set up another site and numerous pages around those high CPC's, but ONLY with campaigns of around 3-10.
I stuck all sorts of ad text units on the site, split testing as I went along.
What I found was #1 above, payouts were varied, from 50 cents to $10 a click. the $10 a click ones were rarely seen, but drizzled in every once in a while.
In #2 above I found that the high clicks i was getting paid, were hardly seen, most clicks were around 50 cents to a buck each.
In #3 above, things really changed. I was getting constant $1+ clicks.
At first, it was hard to work out why this was happening... So I started to study Adwords.
I found that if I wanted to be in the top 3 positions (not the right hand side adverts, but the ones right at the very top)... I had to bite off my arm and give it to google to get a click out of them. As time went by and more clicks I received, the less I was charged.
Same too for ad positions 4-10... cost less, but, more clicks I received, the less I was being charged, again.
The type of niche i was getting into wasn't the ones as you pointed out; fewer campaigns "some times" one tends to lead one into thinking the niche is not profitable, so one would automatically dump it.
Then I started a-thinking. More campaigns, the higher the demand for the product which pushed the CPC's up, then it became a battle with others who were bidding on the same keyword. After a period of time, some just gave up, like I had, i wasn't prepared to pay the high clicks i was being charged, so I reduced my bid.
Now, taking note while all this is happening, the campaigner size was still the same, or larger. So now I am faced with this dilema, how do I filter out the high paying clicks with the low paying ones.
Not everyone knows how to use Adwords properly, i would guess there are 10's of millions of adwords advertisers and only a small portion of them know what to do, ie, as Steve said, turn the content network off, while others don't know that it's automatically selected when you create your campaigns.
What I discovered was while testing, is that approx 25% of your max bid is allocated to the content network. Then you get approx 50% of that price when the ad is clicked on - this varies based on how many hits your site gets and how many clicks the ad received, it goes hand in hand here, more clicks you get on your site, the less the advertiser is charged, thus, less you receive as an adsense publisher.
So... I came to the conclusion, why not find niches that are not sort after a lot (purchased), though researched a lot, or more than those who would purchase the item / service.
So, what I did, was based on the testing data I got back, was to hunt out the high Max CPC's, with very few campaigns, those in the 3-10 range... but if I can help it, I'll find those ones in the 5-8 area (campaigns).
Take "Personal Injury Lawyer" for instance... It's a professional profession. It costs a lot to higher one. And quite a few ppl are searching for information about those services. I found that I was regularly getting $1 and $2 clicks every day, and many times a day.
So I tried another niche, to make sure it wasn't a fluke... "Asbestos", another niche worth checking out, these pay just as much as the latter keyword, not "asbestos" itself, but related keywords.
I did the same thing as above in items 1, 2, 3, same results again. So #3 won! that gave me the definitive answer to finding high paying keywords and the magic number of campaigns to go after.
Then I split tested the ad text units, I found that 250x250 and 336x 280 were pulling out higher paying clicks compared to the rest, the single ad one, the button also performed well, but was hardly clicked on since it's hardly seen. Since it's hardly seen, the CPC of that ad that kinda remains the same.
Take for instance the 728x90 the most common one used, this is right in your face, one can't miss if if one tried, thus, clicked on heaps of times, and one doesn't get as much from the advert when clicked on.
Secondly, regarding what you mention about smaller campaigns generally mean that the niche is not profitable...
That all really depends, for instance, let's say you had a service / practice that helps those who suffer from radiation posioning who may live near a nucluar plant, you might find some whos' had cancer from it. Does it mean it's not a profitable niche? Not really, if the campaign is set up properly and targeted properly, you'll find that your ad will get clicked on a lot, and it will drive up your CTR (and you pay less), if you set your campaign to target any country, or state / borough, then your CTR will go down due to the many impressions it's served all over the world.
Take knitting for instance, not many campaigners there, but does it mean it's not a profitable niche? On the contray... What I would do is set it to say, UK ONLY (since it's cheaper), and test the entire scope of the UK and Scottland, including Ireland. Let the campaign run for about 7 -14 days, set up google analytics, and see which boroughs give you the most clicks. Then just target that particular borough and ignore the rest that you're not happy with.
Knitting is just one keyword phrase, how about "Embroidery", same niche, different sub-niche sector. And again, very few campaigns.
Contray to what you've been told, or read, every niche is profitable, it just means how you go about finding the solution to make it pay.
Take Amit Metha for instance, in PPC Classroom he showed ppl how to sell I believe it was screen savers, many have tried and failed to profit from it because the commissions were small, he hit the content network and received I think it was over 10 million impressions and netted over $50k or something like that during the course of his campaign. Mind you, it took him a little while to do all the split testing, but main thing here to remember, is, he stuck it out and didn't give up until he tested all the variables to make it work.
Hope this helps
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