Building a revenue and profit model - Intro

Let's say you have a website, or have purchased one, and are seemingly stuck trying to figure out how to generate more money online. This is fundamentally about good marketing. Apply your creativity to achieve great results. Implement new methods to add more revenue, and drive those efforts daily to increase your profits.

I'm a big fan of Philip Kotler and I wanted to share some of the wisdom I've learned in my MBA program at Keller Graduate School of Management. In order for this blog to be digestible, I plan to break it up into a miniseries that will discuss the following items. Please let me know what you think.

1. Advertising income
2. Sponsorship income
3. Alliance income
4. Membership and subscription income
5. Profile income
6. Product and service sales income
7. Transaction commissions and fees
8. Market research/information
9. Referral income

Now that my table of contents are out of the way, I'll continue with part one of the series by focusing on advertising income.