Forming strong customer bonds - Intro
Posted 30th November 2008 at 03:57 PM by awesometbn
Tags customer bonds, kotler, mba, retention
So much rhetoric in those typical "making money online" discussions seems to focus only on skillful methods to attract new customers. Too much reliance on the front-end process means you are neglecting the necessary follow through, namely that your company must keep those customers in order to increase the business.
I'm a big fan of Philip Kotler. I want to use this blog to share more of the wisdom from my MBA program at Keller Graduate School of Management. So here are a few ideas for retention-building approaches that will help your company form strong customer bonds.
To make the blog easier to read I will break it up into three sections. Please let me know your comments as we go along. First up we will talk about adding financial benefits.
I'm a big fan of Philip Kotler. I want to use this blog to share more of the wisdom from my MBA program at Keller Graduate School of Management. So here are a few ideas for retention-building approaches that will help your company form strong customer bonds.
- Adding financial benefits
- Adding social benefits
- Adding structural ties
To make the blog easier to read I will break it up into three sections. Please let me know your comments as we go along. First up we will talk about adding financial benefits.
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