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Earn more money with DB marketing - Intro

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Posted 30th January 2009 at 02:10 PM by awesometbn

Perhaps you've heard of intimidating terms like datamining and data warehousing, but there is nothing to be afraid of when you realize these are simply ways to effectively use database marketing. The big draw these days is how many followers you have on Feedburner, how many subscribers you have to your electronic newsletter, and how many members you have signed up on the restricted portion of your website. It's not enough that you build an audience. It's what you do with the data you've collected that can help you to earn more money.

I'm a big fan of Philip Kotler. I want to use this blog to share more of the wisdom from my MBA program at Keller Graduate School of Management. So here are a few ideas about how you can use your own databases to earn more money.

  1. To identify prospects
  2. To decide which customers should receive a particular offer
  3. To deepen customer loyalty
  4. To reactivate customer purchases
  5. To avoid serious customer mistakes

To make the blog easier to read I will break it up into five sections. Please let me know your comments as we go along. First up we will talk about sales leads.
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