Earn more money with DB marketing - Part 3
Posted 01-30-2009 at 04:47 PM by awesometbn
Tags customer loyalty, kotler
To deepen customer loyalty
Build a database and you will be building a community. Use your database to generate ongoing interest and enthusiasm by remembering customer preferences. "But wait the entire company operation is just me," you say? Not a problem, because you can use membership software and special programs to send your customers appropriate gifts, discount coupons, and other goodies.
Some companies who are skilled at database marketing, are earning more money from their customers by:
For your reference, those promotions might include annual sweepstakes, freebie gifts, and deferred billing. Wow. Now I want to know who that company is, and become their customer. Just kidding, sort of. I think you can see what these kinds of tactics would mean to their attitude and customer morale. You want to translate those good feelings into loyal, paying customers.
But that's not all. You are only limited by your imagination. Kotler's example was a company gathering a list of pet owners through veterinarians, then giving away a free brochure in exchange for filling out a brief survey. The customer provides their cat's name, age, and birthday. Each year the company sends out birthday cards to each cat along with pet food samples or discount coupons for their product brand. I can only guess how loyal of a customer my wife would be if we were treated like this!
Can you give us your comments about how you are earning more money with your database marketing? Use the comment section to share your insights and experiences. Next up is part four, a discussion about reactivating customer purchases.
Build a database and you will be building a community. Use your database to generate ongoing interest and enthusiasm by remembering customer preferences. "But wait the entire company operation is just me," you say? Not a problem, because you can use membership software and special programs to send your customers appropriate gifts, discount coupons, and other goodies.
Some companies who are skilled at database marketing, are earning more money from their customers by:
- making a record of their preferences
- tracking their hobbies, interests, and birthdays
- gathering a more complete demographic picture that includes age, marital status, and number of children
- continually staying in touch with regular and special promotions
For your reference, those promotions might include annual sweepstakes, freebie gifts, and deferred billing. Wow. Now I want to know who that company is, and become their customer. Just kidding, sort of. I think you can see what these kinds of tactics would mean to their attitude and customer morale. You want to translate those good feelings into loyal, paying customers.
But that's not all. You are only limited by your imagination. Kotler's example was a company gathering a list of pet owners through veterinarians, then giving away a free brochure in exchange for filling out a brief survey. The customer provides their cat's name, age, and birthday. Each year the company sends out birthday cards to each cat along with pet food samples or discount coupons for their product brand. I can only guess how loyal of a customer my wife would be if we were treated like this!
Can you give us your comments about how you are earning more money with your database marketing? Use the comment section to share your insights and experiences. Next up is part four, a discussion about reactivating customer purchases.
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