Advertising income

The original idea was simply to sell banner ad space on your website. "Give me $20 a month to display your 468x60 graphic." But that was last century and you pretty much did everything yourself.

• tracking clicks, views
• visitor counts, unique IP
• contacting new advertisers
• communicating with existing advertisers
• processing payments and handling refunds
• technical support and answering questions

Today you can still do everything...

Let's say you have a website, or have purchased one, and are seemingly stuck trying to figure out how to generate more money online. This is fundamentally about good marketing. Apply your creativity to achieve great results. Implement new methods to add more revenue, and drive those efforts daily to increase your profits.

I'm a big fan of Philip Kotler and I wanted to share some of the wisdom I've learned in my MBA program at Keller Graduate School of Management. In order for this...