Using Email Marketing And Guest Posting To Drive Real Traffic To Your Site
Posted 8th March 2013 at 03:31 PM by barryelkins
With the recent devastating Panda and Penguin algorithm updates by giant search engine Google, many webmasters have been forced back to the drawing boards to do a lot of urgent re-thinking. One of the things that has happened is that many are now seriously taking a closer look at alternative ways of generating traffic. Actually there are many effective ways of getting plenty of traffic to any site but top on the list has to be permission-based email marketing and guest posting.
Benefits of email marketing
================
Email marketing has been around for a long time, right from the days when the World Wide Web was still in its' infancy. Sadly it has been abused a lot and used by SPAMERS and con artists which has given it a bad name and led to all kinds of obstacles that have proved to be quite a challenge even to genuine permission based email marketers.
Still, the truth is that email marketing is still one of the most effective ways to market anything and also to get highly targeted and enthusiastic traffic to any website.
Email marketing has a lot going for it. It is fairly simple to organize and use but has the potential of delivering huge amounts of traffic to any website. It is also possible to target your market and audience with the precision of a laser beam when using email marketing and in a way that would be very difficult to replicate using any other method of traffic generation.
How to organize your email marketing to drive traffic
===================================
The whole idea in organizing your email marketing is to build your permission based email list as quickly as possible into as large a size as you possibly can. That means that you should grab every single opportunity you come across to attract sign ups to your list. Start with the most obvious source which is your own site. Find a way to harvest the email addresses of those who visit. The way to do this is by offering valuable information in the form of eBooks and special reports. The kind of stuff that is difficult to find anywhere else.
You can also use discussion forums to position yourself as an expert and then offer more information in exchange for an email address that you can regularly send updates to. These updates can mainly be in the form of links to new material on your website or even to a squeeze page on your site.
The whole process can be speeded up considerably if you choose to use pay per click (PPC) ads. These ads can either be on Google or Facebook. The beauty of ppc ads is that you can invest a very small amount of money and then build it up from there by re-investing your profits up to the point where you have a substantial ad budget and a huge return from it.
There are many more effective ways of growing your permission based email lists. These include swapping ads with other list owners as well as article marketing amongst others. When swapping ads with others it is best to look for list owners whose business or product compliments yours rather than being a direct competitor. Swapping ads is one of the fastest ways of growing a list.
Article marketing involves crafting useful articles and posts and then posting them in high ranking high traffic article directories complete with links pointed back at your site.
In recent times social networking sites have take the web by storm. There is nothing stopping you from riding on this popularity to quickly build your email list. The best way of doing things is to launch a fan page on popular social media sites like Facebook.
Always remember that the larger your email list is, the more traffic you will be able to drive to your website.
Using guest posting to drive massive traffic to any site
====================================
Used properly guest posting is a much more effective way of driving traffic to a site than most people give it credit for. The important thing you need to do is to ensure that your article is of very high quality and deals with a problem that most of your target readers will quickly be able to identify themselves with.
The other thing that many marketers who want to use this method to drive traffic to their sites forget is that good guest posts are in very high demand right across the web. Increasingly so. Especially after the recent algorithm updates by Google which now demand for high quality content consistently and regularly being generated in a website that hopes to rank highly in Google search results.
You need to start by compiling a list of high ranking and high traffic sites where you would like to place your guest posts. You can then write to the site owners with your proposal to guest post. You need to give them a pretty good idea of what you want to write about. It is then easy to move from one site to the next posting interesting articles with links that point right back to your website.
The great news here is that you do not have to be a good writer yourself to use this rather effective method of driving traffic to your site. You can easily hire ghost writers to do your articles for you so that they are always of very high quality and also useful to anybody in your target audience who happens to come across them.
Conclusion
=======
There is absolutely no doubt that email marketing and guest posting both work wonders when it comes to generating traffic to any site. All you need to do is to focus on how best to use these marketing weapons so as to maximize on the numbers that end up on your website. You will need to have a plan in place and also create a system that will enable you to rapidly grow your list even as you continue to direct traffic to your website.
Benefits of email marketing
================
Email marketing has been around for a long time, right from the days when the World Wide Web was still in its' infancy. Sadly it has been abused a lot and used by SPAMERS and con artists which has given it a bad name and led to all kinds of obstacles that have proved to be quite a challenge even to genuine permission based email marketers.
Still, the truth is that email marketing is still one of the most effective ways to market anything and also to get highly targeted and enthusiastic traffic to any website.
Email marketing has a lot going for it. It is fairly simple to organize and use but has the potential of delivering huge amounts of traffic to any website. It is also possible to target your market and audience with the precision of a laser beam when using email marketing and in a way that would be very difficult to replicate using any other method of traffic generation.
How to organize your email marketing to drive traffic
===================================
The whole idea in organizing your email marketing is to build your permission based email list as quickly as possible into as large a size as you possibly can. That means that you should grab every single opportunity you come across to attract sign ups to your list. Start with the most obvious source which is your own site. Find a way to harvest the email addresses of those who visit. The way to do this is by offering valuable information in the form of eBooks and special reports. The kind of stuff that is difficult to find anywhere else.
You can also use discussion forums to position yourself as an expert and then offer more information in exchange for an email address that you can regularly send updates to. These updates can mainly be in the form of links to new material on your website or even to a squeeze page on your site.
The whole process can be speeded up considerably if you choose to use pay per click (PPC) ads. These ads can either be on Google or Facebook. The beauty of ppc ads is that you can invest a very small amount of money and then build it up from there by re-investing your profits up to the point where you have a substantial ad budget and a huge return from it.
There are many more effective ways of growing your permission based email lists. These include swapping ads with other list owners as well as article marketing amongst others. When swapping ads with others it is best to look for list owners whose business or product compliments yours rather than being a direct competitor. Swapping ads is one of the fastest ways of growing a list.
Article marketing involves crafting useful articles and posts and then posting them in high ranking high traffic article directories complete with links pointed back at your site.
In recent times social networking sites have take the web by storm. There is nothing stopping you from riding on this popularity to quickly build your email list. The best way of doing things is to launch a fan page on popular social media sites like Facebook.
Always remember that the larger your email list is, the more traffic you will be able to drive to your website.
Using guest posting to drive massive traffic to any site
====================================
Used properly guest posting is a much more effective way of driving traffic to a site than most people give it credit for. The important thing you need to do is to ensure that your article is of very high quality and deals with a problem that most of your target readers will quickly be able to identify themselves with.
The other thing that many marketers who want to use this method to drive traffic to their sites forget is that good guest posts are in very high demand right across the web. Increasingly so. Especially after the recent algorithm updates by Google which now demand for high quality content consistently and regularly being generated in a website that hopes to rank highly in Google search results.
You need to start by compiling a list of high ranking and high traffic sites where you would like to place your guest posts. You can then write to the site owners with your proposal to guest post. You need to give them a pretty good idea of what you want to write about. It is then easy to move from one site to the next posting interesting articles with links that point right back to your website.
The great news here is that you do not have to be a good writer yourself to use this rather effective method of driving traffic to your site. You can easily hire ghost writers to do your articles for you so that they are always of very high quality and also useful to anybody in your target audience who happens to come across them.
Conclusion
=======
There is absolutely no doubt that email marketing and guest posting both work wonders when it comes to generating traffic to any site. All you need to do is to focus on how best to use these marketing weapons so as to maximize on the numbers that end up on your website. You will need to have a plan in place and also create a system that will enable you to rapidly grow your list even as you continue to direct traffic to your website.
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