PPC Landing Page: I Want That! Or Not...
Posted 11-29-2009 at 10:04 AM by bobjack
You can have the best-organized Google
campaigns on the internet, with fantastic
Click Thru Rates (CTR), hundreds of awsome keywords and great ad copy...
...but if your new visitor doesn't say
'I WANT THAT!' when he or she lands on your website, then AdWords was nothing but a complex way to max out your credit cards.
Some people (and also big companies) frankly
do not get this at all. But even most people who do understand this don't really recognize how little traffic you need if your website is really doing its job for you.
The 'point' is not getting 'traffic', it's getting people to convert and take action.
Also if your products are not priced to cover the the Google Advertsing costs, then you also lost money.
Some Tips for a more effective landing page:
*Make broad topics narrow.
*One page per product.
*Targeted landing pages.
Just by re-arranging your description to put a specific keyword topic first, you may double your sales.
Split testing landing pages is equally powerful.
*Split Test: Those who follow PPC experts advice on Google AdWords have discovered the enormous power of split testing ads. Change one word, double your CTR.
*Taguchi Test: If your a geek engineer plus
you've already been split testing and you get
a lot of traffic you may be ready for Taguchi-san, Which is basically where you can test dozens of things simultaneously (in a controlled way).
*Track conversion of keywords to sales. How many people make money on one keyword and lose it all on another - and never even know it. Google makes money anyway, but you don't...
Correct that problem with conversion racking. At a minimum, put Google's conversion tracking code on your Thank You Page.
All The Best,
Bob
http://www.mlm-recruiting-secrets.com
campaigns on the internet, with fantastic
Click Thru Rates (CTR), hundreds of awsome keywords and great ad copy...
...but if your new visitor doesn't say
'I WANT THAT!' when he or she lands on your website, then AdWords was nothing but a complex way to max out your credit cards.
Some people (and also big companies) frankly
do not get this at all. But even most people who do understand this don't really recognize how little traffic you need if your website is really doing its job for you.
The 'point' is not getting 'traffic', it's getting people to convert and take action.
Also if your products are not priced to cover the the Google Advertsing costs, then you also lost money.
Some Tips for a more effective landing page:
*Make broad topics narrow.
*One page per product.
*Targeted landing pages.
Just by re-arranging your description to put a specific keyword topic first, you may double your sales.
Split testing landing pages is equally powerful.
*Split Test: Those who follow PPC experts advice on Google AdWords have discovered the enormous power of split testing ads. Change one word, double your CTR.
*Taguchi Test: If your a geek engineer plus
you've already been split testing and you get
a lot of traffic you may be ready for Taguchi-san, Which is basically where you can test dozens of things simultaneously (in a controlled way).
*Track conversion of keywords to sales. How many people make money on one keyword and lose it all on another - and never even know it. Google makes money anyway, but you don't...
Correct that problem with conversion racking. At a minimum, put Google's conversion tracking code on your Thank You Page.
All The Best,
Bob
http://www.mlm-recruiting-secrets.com
Total Comments 0
