First Lady Michelle Obama's arms fashion money for you

What First Lady Michelle Obama's arms have to do with your making more money

Never in a million years would I have guessed that I'd be blogging about Michelle Obama's arms one day... ;-)

Over the years, women have wanted arms that look like Madonna's, Linda Hamilton's (in "Terminator") and even those that look like Jennifer Aniston's.

But, not anymore. These days, a whole lot of women are asking their trainers one question: How can I get arms like the First Lady Michelle Obama?!

What the heck is so amazing about Michelle Obama's arms that have made so many women forget about their former models' (Madonna, Hamilton, and Aniston?)

Well...aside from (currently) being the most popular lady in the world, Mrs. Obama also seems to have arms that look strong, fit, yet attainable.

Did you catch the magic word?

They look attainable.

Sure, women could aim really high and go for ripped, muscular arms like Linda Hamilton in "Terminator."

But, guess how many of those women would know, on some level, that they'd never be able to attain the Hamilton look?

Too many...


Okay...so how can all of this help you sell better and make more money?

Just take a look at your sales message, i.e your ad, offer, "pitch."

Step into your potential customer's shoes for a moment and look at what you're promising them through your offer.

How would it appear to your target audience? Would they see it as something that's attainable?

Or would it seem too far out of reach, or something that would require too much time and effort?

Example: Promising to teach them how to make $100,000 per year will appear a lot more real in their minds than promising to teach them how to make $100,000 per month (even if many out there are making 6 figures per month.)

If it doesn't seem possible...if it doesn't seem attainable...if it doesn't seem 'real' to them, from where they're standing, there's a good chance that they will think twice about going for your offer.

That leaves you with one of two choices:

1. Adjust your offer so it appears more real and attainable...or...

2. Convince them that what you're offering IS attainable.


Obviously, the first one is easier to do. You simply tone down your offer so it appears to be within their reach.

The second one... convincing them that your offer is attainable despite it appearing outrageous...is harder to pull off, but not impossible.

We will discuss that in an upcoming blog post.

For now, just take a moment to look at your offer from the other side. And, ask yourself if you would buy it, if you were your customer.

Thanks for reading. Your thoughts and comments are welcome.

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