Better Than Pay-Per-Click
Posted 03-14-2009 at 12:44 AM by Calvin
In my last message, way too long ago, I said that I was going to ferret out all best ways to generate traffic to a website.
Well, I sort of did, and I sort of did not, find the best way to drive traffic to your website.
I performed a quick glance around the IM neighborhood, and found a lot of people selling a lot of ways to get tons of traffic to your website.
It seems that the most reliable, and quickest ways of getting eyeballs on your sales message, (or on the sales message of whatever you are promoting) is Pay Per Click.
But I also think that I have found something even better.
First, let me give you a little bit of an idea of where I am coming from.
Why do you want traffic in the first place?
Basically, there are two reasons. The first might be because you have a sales letter (either for your own product, or promoting the product of somebody else) and you want a lot of people to see that sales letter.
If you are going to turn this Internet thing into a real business, you will most likely have some mechanism for collecting email addresses somewhere on or near that sales letter you want to drive traffic to, right?
The other reason you might want a lot of traffic, is that you are looking for a long term Internet business, and you want as many people as possible to visit your opt-in page, where your primary business activity is list-building.
Basically, what I am trying to say, is that you do need traffic, either yours or somebody else's, in order to build your business. For the vast majority of us, that means building a list.
Even people looking for the quick buck are deeply concerned with building a quality email list, if they have any desire to be in business for the long term.
So, my "better than Pay Per Click" solution, is listbuilderpro.com or one of it's competitors.
Back in the day, co-registration meant that your classified ad appeared on the same page with other ads, and people visiting that page would read your ad and sign up for you list if they were interested.
For some reason, people selling spam-crappy lists of emails where the person never even heard of you, started calling those lists "co-registration".
Then there is a sort of middle ground, where the list is made up of legitimate opt-ins, but the person only signed up one time, and behind the scenes 5 or 6 or more people are sharing that email address.
Those are the most common lists which are currently being called "co-registration" lists.
But listbuilderpro.com (which I am an affiliate of, and use their services, but otherwise have no connection to) hark back to what I call the old-school co-registration lists.
I place my ad on their network of websites, and people read my ad and sign up for my list.
So what! Big deal! (I can almost hear you say that.)
I'll tell you what the big deal is, just in case you did not get it yet.
What was perhaps the primary thing you wanted to do in order to be building a legitimate online business? Build a list!
And why were you driving traffic to your sites? To make money, OK, OK, but your long term money making prospects are determined by how well you build your email list, right?
This is the way I see it: I can be paying money to run PPC ads and HOPE that the person clicking on the ad will actually read the entire sales letter, or that I can entice them to join my list...
Or instead, I can spend all the money I would have spent on PPC and pay for actual subscribers to my list!
Not only do I minimize the number of obstacles between my investment and my sought after results, but once I have set up my account and written my classified ad, my job is done as far as traffic generation is concerned!
I'm talking about the overall picture.
Purchasing opt-in subscribers to my list, is the equivalent of outsourcing my traffic generation!
I completely eliminate having to worry about how to get traffic to any of my sites, or to anything I am promoting.
This doesn't mean that you can't do anything else to generate traffic. Only that the pressure is off. You don't have to do any additional traffic generation if you don't want to.
Your list is growing every day, whether you personally generate any traffic to your sites or not.
So there you go. Pay Per Click is by far the best and fastest way to get targeted traffic.
But, listbuilderpro.com and other sites like it beat the pants off of Pay Per Click.
I'll leave you with a small example from real life.
On three separate occasions I ran Adwords campaigns and each time, I spent about $500 in less than one day.
The grand result from those three campaigns - zero sales, and zero subscribers.
Now, you might just chalk this up to not knowing what I was doing, or maybe I was promoting the wrong product to the wrong keywords, etc, etc.
But what makes you think you would do any better? And even if you could do better than that, why stress out over all the competition and putting your income in the unstable hands of Google or some other PPC provider?
Why work at getting traffic at all, when you can just spend LESS money, and build a decent email list, day in and day out?
Basically, for less than half of what I spent on a single day of wasted PPC campaigns, I get an entire month of people opting in to my list.
So, yeah. I definitely think listbuilderpro.com is better than Pay Per Click.
Talk to you later.
Calvin
Well, I sort of did, and I sort of did not, find the best way to drive traffic to your website.
I performed a quick glance around the IM neighborhood, and found a lot of people selling a lot of ways to get tons of traffic to your website.
It seems that the most reliable, and quickest ways of getting eyeballs on your sales message, (or on the sales message of whatever you are promoting) is Pay Per Click.
But I also think that I have found something even better.
First, let me give you a little bit of an idea of where I am coming from.
Why do you want traffic in the first place?
Basically, there are two reasons. The first might be because you have a sales letter (either for your own product, or promoting the product of somebody else) and you want a lot of people to see that sales letter.
If you are going to turn this Internet thing into a real business, you will most likely have some mechanism for collecting email addresses somewhere on or near that sales letter you want to drive traffic to, right?
The other reason you might want a lot of traffic, is that you are looking for a long term Internet business, and you want as many people as possible to visit your opt-in page, where your primary business activity is list-building.
Basically, what I am trying to say, is that you do need traffic, either yours or somebody else's, in order to build your business. For the vast majority of us, that means building a list.
Even people looking for the quick buck are deeply concerned with building a quality email list, if they have any desire to be in business for the long term.
So, my "better than Pay Per Click" solution, is listbuilderpro.com or one of it's competitors.
Back in the day, co-registration meant that your classified ad appeared on the same page with other ads, and people visiting that page would read your ad and sign up for you list if they were interested.
For some reason, people selling spam-crappy lists of emails where the person never even heard of you, started calling those lists "co-registration".
Then there is a sort of middle ground, where the list is made up of legitimate opt-ins, but the person only signed up one time, and behind the scenes 5 or 6 or more people are sharing that email address.
Those are the most common lists which are currently being called "co-registration" lists.
But listbuilderpro.com (which I am an affiliate of, and use their services, but otherwise have no connection to) hark back to what I call the old-school co-registration lists.
I place my ad on their network of websites, and people read my ad and sign up for my list.
So what! Big deal! (I can almost hear you say that.)
I'll tell you what the big deal is, just in case you did not get it yet.
What was perhaps the primary thing you wanted to do in order to be building a legitimate online business? Build a list!
And why were you driving traffic to your sites? To make money, OK, OK, but your long term money making prospects are determined by how well you build your email list, right?
This is the way I see it: I can be paying money to run PPC ads and HOPE that the person clicking on the ad will actually read the entire sales letter, or that I can entice them to join my list...
Or instead, I can spend all the money I would have spent on PPC and pay for actual subscribers to my list!
Not only do I minimize the number of obstacles between my investment and my sought after results, but once I have set up my account and written my classified ad, my job is done as far as traffic generation is concerned!
I'm talking about the overall picture.
Purchasing opt-in subscribers to my list, is the equivalent of outsourcing my traffic generation!
I completely eliminate having to worry about how to get traffic to any of my sites, or to anything I am promoting.
This doesn't mean that you can't do anything else to generate traffic. Only that the pressure is off. You don't have to do any additional traffic generation if you don't want to.
Your list is growing every day, whether you personally generate any traffic to your sites or not.
So there you go. Pay Per Click is by far the best and fastest way to get targeted traffic.
But, listbuilderpro.com and other sites like it beat the pants off of Pay Per Click.
I'll leave you with a small example from real life.
On three separate occasions I ran Adwords campaigns and each time, I spent about $500 in less than one day.
The grand result from those three campaigns - zero sales, and zero subscribers.
Now, you might just chalk this up to not knowing what I was doing, or maybe I was promoting the wrong product to the wrong keywords, etc, etc.
But what makes you think you would do any better? And even if you could do better than that, why stress out over all the competition and putting your income in the unstable hands of Google or some other PPC provider?
Why work at getting traffic at all, when you can just spend LESS money, and build a decent email list, day in and day out?
Basically, for less than half of what I spent on a single day of wasted PPC campaigns, I get an entire month of people opting in to my list.
So, yeah. I definitely think listbuilderpro.com is better than Pay Per Click.
Talk to you later.
Calvin
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