Simple, clear purpose and principles give rise to complex and intelligent behavior. Complex rules and regulations give rise to simple and stupid behavior.
—Dee Hock

It seems like every time I open my inbox there's a new declaration.


The rules have changed.
Google is slapping us.
Email is dead.
RSS is king.
Social Media is king.
Facebook is the bomb.
Facebook is bombing.


It goes on and on....

If I was to go straight back to basics and start an online business within any niche there are certain things that I would need. These are necessities that if I didn’t possess them my business would either fail or it would take me several months longer to reach even the easiest of goals.

I’m not talking state of the art technology either just the simple parts of an online business. Without a single doubt in my mind they would include:

My own product to sell –...

When starting an online business it is very important that you start out with something that you are genuinely talented in and not just something that you know very little about.

Why focus on the negatives when we all have these amazing talents that are being left to rot?

For one offering a free product to join your Ezine that you know absolutely nothing about is a prime example. The amount of times I have seen someone offer a product called “learn how to make...

With an online business it is impossible to survive without a steady flow of targeted traffic. Whether it is to our Blog or Website it is equally important. The importance is that it comes from a variety of sources as we should never put all our eggs in one basket.

There are two different types of traffic links that you should be aware of that is created through Google.

NoFollow – Doesn’t affect the search engines
DoFollow – All links are taken seriously...

Twitter has become a very important part of a lot of people’s lives and we have all learnt to use Twitter for all sorts of different reasons. You simply can’t escape Twitter whether it is finding out all about the breaking news before everyone else or watching a television chat show and watching with delight as a well known celebrity texts through to their profile.

Many people have spent years wanting to communicate with celebrities and this has provided them with their big chance....