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Its A Thin Line Between Love and Hate

Posted 05-20-2011 at 07:13 AM by Charles Harper

This blog has off and on been my marketing diary. Something that somebody can look back on and see what I might have been really thinking about. Sometimes I promote using it and other times I don't.

I have gone back and forth about what I want to do in internet marketing. Haven't we all. Every time I get started doing what I really like doing, I get thrown off and do something else.

I have been involved for the last three months in a great project with offline marketers but made the mistake of not taking bits and pieces of time to build for myself. I should have (as everyone should be) been building my own content sites one little piece at a time and finishing projects so that I would have something when the membership ended.

This is something that, if you are reading, if you get involved in doing a partnership or membership or anything like that, you need to always be building something for yourself to fall back on. I have learned that, after being in this game since 11/2007.

So, I am back to my radio show. Which I have said I would not go back to. I have tried to do George Sepich's Talk Marketing Now but I couldn't ever get to my show consistently. Being someplace on time has never been one of my strong suits. I recently talked to George about picking up my show again, and I still may, but in the meanwhile; I am thinking that I will just restart my Blog Talk Radio Show.

I have said in the past that I was going to pick up, then dropped it, picked it up, then dropped it again. I am back to it again. It is like one of those lovers that you get together with because of the passion, but sometimes when you get to the everyday grind of life, you don't like each other so much.

Well, I am passionate about my show. I wish that the path was clear on how to make money from it. I guess though that you don't always work it that way. So I will have to do that little things around this big thing (my show) to make money until it catches on or until somebody discovers it (and thinks it is good).

So there is no lesson here, except that you need to stick to your intuition sometimes and not chase the little things to the exclusion of your big thing. We have to chase the little things to make money online, but that does not need to mean that we do not make money on our vision and passion.

I am not Pollyanna. I am not one of those who say that your vision does not have cash value. I believe it does. As a matter of fact, I think that you and everyone else needs to market whatever it is to death. It is your duty and ultimately the solution to what we believe is a bad economy.

But I said all that to say, you might expect to hear me say, "you may not ever see your vision turn into cash". That is not me. I believe that if you (and I stick with it) we will see the dawn. We just have to do stick with it and not allow the detours that we have to make to permanently take us off the path.

That said, if you are reading this; I hope that you will join me at midnight on week nights at my show, which at this point does not have a title. The subject is learning to do marketing without a direct focus on advertising. The title has not yet come to me but I am open to suggestions.

I am focusing on my local area (Harrisburg, PA), so that may make it a little more palatable. I am also focusing on a particular subject matter. I am doing the Hidden Marketing Assets system. I am careful not to use anything they have to violate their copyright that they say I cannot use but this is the first thing I feel like sets me apart in my local market.

I will continue to do the quiet job of maintaining and income doing the jack of all trades in Internet Marketing. But my radio show is my "thing" and I am at peace with riding it until I figure out how to make it into a passive source of income that I love.

Stop by the show and show me a little love when you have a chance.
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