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Chip Tarver on Is ‘Me, Too Hype’ Your Friend?
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Chip Tarver on Is ‘Me-Too-Hype’ Your Friend?
By Chip Tarver
Does hype sell, or not? If it does, what percentage of returns and charge-backs can you expect?
It works on brand new marketers and people who fall for that crap - and you can typically expect a higher-than-normal return rate.
Why?
Hype does not take into account the actual usability for the individual… it seeks to trick you into buying something you might not even need.
According to Dictionary.com, 'hype' is:
“Excessive publicity and the ensuing commotion: the hype surrounding the murder trial. Exaggerated or extravagant claims made especially in advertising or promotional material: “It is pure hype, a gigantic PR job” (Saturday Review). An advertising or promotional ploy: “Some restaurant owners in town are cooking up a $75,000 hype to promote New York as ‘Restaurant City, U.S.A.’” (New York). To publicize or promote, especially by extravagant, inflated, or misleading claims.”
“Something deliberately misleading; a deception: “ [He] says that there isn't any energy crisis at all, that it's all a hype, to maintain outrageous profits for the oil companies” (Joel Oppenheimer).
Guru Goulash
And you can watch the gurus so it every day. They expect that you'll buy it and never use it, so the charge on your credit card will pay off.
I refuse to market any product I have not personally used. I also refuse to recommend anyone to the people on my list 'just for the money.'
How much credibility to you think that allows?
When you're the 10th person promoting the "Guru-of-the-Week" and his or her "whiz-bang, make-you-rich-while-you-stomp-on-the-head-of-your-pathetic-ignorant-competition" product...
... and you send out the same crappy regurgitated email everyone else is using because you weren't interested enough to even use the product and see if it even works (because you just care about the money)...
… or at least be interested enough to add your two cents about the "Guru-of-the-week" promoting this "earth-shattering, life-changing, whiz-bang" new deal…
Who do you really think you're fooling?
Give me a break.
Anyone who's not a dead-level newbie will just delete your ridiculous email and make a mental note that you don't have a clue how this stuff really works. (That tends to make people ignore your future emails.)
Let's see... grab the same silly canned email everyone else is using today... and blast it out to your list. Well, either they are a bunch of mindless "blind-puppy groupies" or such newbies that you haven't burned them enough times yet for them to get off your list [yet.]
The Silly Season
This silly scenario violates every covenant of truth some people will tell you when you quit listening to the so-called gurus who only care about their wallet and your credit card.
And what's really scary... you see the 'Good Ol' Boys Guru Network” do this almost every day. You get the guru emails first and the hangers-on emails next. All of them are sending you the "Life-Changing Message of the Week."
Aren't they supposed to know better?
Yes - all of them also seem to have a "Special Deal" for you, too... oh, but don't forget that the offer is limited. (Yes - it's limited to whoever has the money and wants to buy it.)
"Caveat Emptor - Let The Buyer Beware."
You'll be glad you did...
You decide.
Chip Tarver
Author, “First Contact Secrets”
"Insider Tips Reveal How to Successfully Connect With Anyone, Any Time, for Any Reason"
**************************************************
Chip Tarver knows that you NEVER get a second chance to make a first impression. That's why he published "First Contact Secrets." Listen to the Masters of Internet marketing teach you how they make first contact with people they want to do business with. Just model their success and success will become yours! Learn more now at ... Business to Business Experts & Entrepreneurs on Business Networking, Business Introductions, Business Contacts, Networking, Business Relationships, and Business Joint Ventures.
Also check out Cut Your Gasoline Costs up to 25% to 50% NOW! if you want to start saving up to 25%, 50% or more on your gasoline bill starting today!
(c) 2008 Chip Tarver and FCS
Chip Tarver on Is ‘Me-Too-Hype’ Your Friend?
By Chip Tarver
Does hype sell, or not? If it does, what percentage of returns and charge-backs can you expect?
It works on brand new marketers and people who fall for that crap - and you can typically expect a higher-than-normal return rate.
Why?
Hype does not take into account the actual usability for the individual… it seeks to trick you into buying something you might not even need.
According to Dictionary.com, 'hype' is:
“Excessive publicity and the ensuing commotion: the hype surrounding the murder trial. Exaggerated or extravagant claims made especially in advertising or promotional material: “It is pure hype, a gigantic PR job” (Saturday Review). An advertising or promotional ploy: “Some restaurant owners in town are cooking up a $75,000 hype to promote New York as ‘Restaurant City, U.S.A.’” (New York). To publicize or promote, especially by extravagant, inflated, or misleading claims.”
“Something deliberately misleading; a deception: “ [He] says that there isn't any energy crisis at all, that it's all a hype, to maintain outrageous profits for the oil companies” (Joel Oppenheimer).
Guru Goulash
And you can watch the gurus so it every day. They expect that you'll buy it and never use it, so the charge on your credit card will pay off.
I refuse to market any product I have not personally used. I also refuse to recommend anyone to the people on my list 'just for the money.'
How much credibility to you think that allows?
When you're the 10th person promoting the "Guru-of-the-Week" and his or her "whiz-bang, make-you-rich-while-you-stomp-on-the-head-of-your-pathetic-ignorant-competition" product...
... and you send out the same crappy regurgitated email everyone else is using because you weren't interested enough to even use the product and see if it even works (because you just care about the money)...
… or at least be interested enough to add your two cents about the "Guru-of-the-week" promoting this "earth-shattering, life-changing, whiz-bang" new deal…
Who do you really think you're fooling?
Give me a break.
Anyone who's not a dead-level newbie will just delete your ridiculous email and make a mental note that you don't have a clue how this stuff really works. (That tends to make people ignore your future emails.)
Let's see... grab the same silly canned email everyone else is using today... and blast it out to your list. Well, either they are a bunch of mindless "blind-puppy groupies" or such newbies that you haven't burned them enough times yet for them to get off your list [yet.]
The Silly Season
This silly scenario violates every covenant of truth some people will tell you when you quit listening to the so-called gurus who only care about their wallet and your credit card.
And what's really scary... you see the 'Good Ol' Boys Guru Network” do this almost every day. You get the guru emails first and the hangers-on emails next. All of them are sending you the "Life-Changing Message of the Week."
Aren't they supposed to know better?
Yes - all of them also seem to have a "Special Deal" for you, too... oh, but don't forget that the offer is limited. (Yes - it's limited to whoever has the money and wants to buy it.)
"Caveat Emptor - Let The Buyer Beware."
You'll be glad you did...
You decide.
Chip Tarver
Author, “First Contact Secrets”
"Insider Tips Reveal How to Successfully Connect With Anyone, Any Time, for Any Reason"
**************************************************
Chip Tarver knows that you NEVER get a second chance to make a first impression. That's why he published "First Contact Secrets." Listen to the Masters of Internet marketing teach you how they make first contact with people they want to do business with. Just model their success and success will become yours! Learn more now at ... Business to Business Experts & Entrepreneurs on Business Networking, Business Introductions, Business Contacts, Networking, Business Relationships, and Business Joint Ventures.
Also check out Cut Your Gasoline Costs up to 25% to 50% NOW! if you want to start saving up to 25%, 50% or more on your gasoline bill starting today!
(c) 2008 Chip Tarver and FCS
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