Concepts in Continuity as a Marketing Consultant
Posted 05-31-2009 at 11:10 AM by Chris Endres
You should know, so you are not offended, that I address good quality ideas and offer high quality concepts here, but I save the cherries for the toolkit forum. Fair? 
So, on to the good stuff...
I love mornings. I usually wake up with fresh ideas as my brain has been mulling on stuff as I sleep. Wish I slept better... oh well
The first thing you really have to remember in your offline consulting business is that just like the clients you have, you also are building your brand, and you have to do it in your own creative way.
I have my creative way, and I am about to share some ideas I had, ways I am moulding my consulting business to work efficiently and provide the results that will gain me the reputation I want in the marketplace.
First, a few dys ago I realized I wanted to help people with an actual written marketing plan. I realized no one I had run into had one, and as far as I can see it will be a good door opener for my future client development.
I am planning on charging $97 for a sit down with me and in this meeting I will pull information out of the client and share valuable marketing information and combine it into a document which then becomes a customised marketing plan for the client.
(examples will be found in the toolkit forum)
But then I thought, how am I going to follow up? How am I going to draw this client into greater and greater marketing success for their business. Moreover, how am I going to have the client pay me for this service?
I started asking myself how I could develop a subscription that a client could activate with a simple paypal button purchase, and what I could give of significant value in return for that subscription.
My first thought was a jam packed autoresponder content series exposing the client to all sorts of "out-of-the-box" ideas for marketing their business they had probably never considered.
Keep in mind that in no way have I reduced or replaced the importance of my clients being able to just make a straight package purchase from me for a specific set of services.
I am working on an additional angle for increased continuity payments is all...
I will let you know what I come up with and what has been working for me
Peace
So, on to the good stuff...
I love mornings. I usually wake up with fresh ideas as my brain has been mulling on stuff as I sleep. Wish I slept better... oh well
The first thing you really have to remember in your offline consulting business is that just like the clients you have, you also are building your brand, and you have to do it in your own creative way.
I have my creative way, and I am about to share some ideas I had, ways I am moulding my consulting business to work efficiently and provide the results that will gain me the reputation I want in the marketplace.
First, a few dys ago I realized I wanted to help people with an actual written marketing plan. I realized no one I had run into had one, and as far as I can see it will be a good door opener for my future client development.
I am planning on charging $97 for a sit down with me and in this meeting I will pull information out of the client and share valuable marketing information and combine it into a document which then becomes a customised marketing plan for the client.
(examples will be found in the toolkit forum)
But then I thought, how am I going to follow up? How am I going to draw this client into greater and greater marketing success for their business. Moreover, how am I going to have the client pay me for this service?
I started asking myself how I could develop a subscription that a client could activate with a simple paypal button purchase, and what I could give of significant value in return for that subscription.
My first thought was a jam packed autoresponder content series exposing the client to all sorts of "out-of-the-box" ideas for marketing their business they had probably never considered.
Keep in mind that in no way have I reduced or replaced the importance of my clients being able to just make a straight package purchase from me for a specific set of services.
I am working on an additional angle for increased continuity payments is all...
I will let you know what I come up with and what has been working for me
Peace
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