This is the second time I've seen this question pop up on the forum in two days. Should your domain name match your keywords?

i.e. does your domain need to contain your main site keyword (and yes, almost any site should be optimised for a single keyword, it's free traffic if you fully exploit it) or does it really not matter.

Here is my response on this:

...

Something that has been annoying me lately is the huge amount of people doing spammy methods of backlinking.

It wasn't long ago that many people struggled to get backlinks.

Sure, you can write articles for the directories. Sure, you can try and contact webmasters and ask for a link. You can write press releases.

Problem with all these methods is that they require either a lot of effort, time or money and/or fail to give good returns.

That all changed...