Worldwide iPhone WiFi Ad Requests Increase by 52%
Posted 12-30-2008 at 04:30 PM by Chris Monty
Worldwide iPhone WiFi ad requests grew 52% month-over-month to 359 million in November, giving the iPhone 6.3% share of global total requests and 9.9% share of requests in the US, where it is now the #1 device, according to research from AdMob (via MarketingCharts), whom we discussed here back in November.
According to AdMob’s November 2008 Mobile Metrics Report, Apple’s iPhone has the most significant WiFi usage, with 42% of worldwide ad requests and 19% of US requests coming in over WiFi instead of a mobile operator network.
iPhone statistics are notably higher than most other WiFi capable phones, which average between 10% and 20%, AdMob said. iPhone WiFi use is also higher on iPhone-specific sites and applications than on normal mobile web sites.
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iPhone Advertising
According to AdMob’s November 2008 Mobile Metrics Report, Apple’s iPhone has the most significant WiFi usage, with 42% of worldwide ad requests and 19% of US requests coming in over WiFi instead of a mobile operator network.
iPhone statistics are notably higher than most other WiFi capable phones, which average between 10% and 20%, AdMob said. iPhone WiFi use is also higher on iPhone-specific sites and applications than on normal mobile web sites.
Read More Here...
iPhone Advertising
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