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Adwords Fact: Changing from Broad to Exact Match Won’t Improve Quality Score

Posted 01-07-2009 at 01:36 PM by Chris Monty

Here is your Google Adwords PPC Fact of the Day…

Changing a keyword from broad to exact match will not improve its Quality Score. With broad match, your ads may show on variations of your keywords.However, ad performance on these variations won’t affect your keywords’ Quality Scores.

For example, say your ad group contained the broad-matched keyword “resolution”. Your ad could potentially show when a user searched for new year’s resolution or conflict resolution, although its performance in these instances would have no impact on Quality Score.

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Improving Quality Score
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  1. Old Comment
    Hi, anyone knows anything about CopyNProfit program? Is it work? If any have tried it may you make some comments about the results you got with the program, please?

    Best Regards,

    Pathfinder
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    Posted 02-22-2009 at 03:41 AM by Pathfinder Pathfinder is offline
 

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