Avoiding the Mistake of Assuming Your Readers Know What You Know

I recently wrote a blog post about vacation autoresponders and how they differ from autoresponder programs like AWeber.

Here, I want to expand upon the reason for such a post - a concept useful for many marketers.

That is, simply, you can never understimate the lack of knowledge someone may have on a topic.

The difference between AWeber and a vacation response - oh that is easy and something you know is "obvious." But, was it is obvious the first time you heard of an autoresponder? Nope.

This is an easy mistake to make and one I make all the time: assuming.

You also cannot assume someone will simply search on Bing for the answer to a question, or to better understand a concept.

A good strategy is to have your article or information about a topic, and then either have a separate FAQ page, or hyperlink several keywords to another web page where a definition or more information can be found.

This way, you provide the expert information for your target audience, but also get newbies up to speed and avoid mistakes by assuming they know what you know.

For my original blog post, it was because I find some people buy autoresponder programs and wonder why they cannot install their vacation messages on their computer!