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Are offline clients better than online marketing?
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Here's "A Stupidly Simple Cash Cow" and it's FREE :-)

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Posted 25th October 2008 at 03:10 PM by DavidPreston

Here's A Stupidly Simple Way To Generate "Emergency" Cash NOW!

This is very easy to do and can generate at least $1,000-$1,500 within the next few days!

First, you need to find some local business owners who need what you're about to offer them here. No, you won't be pounding
the pavement or cold calling anyone....they will be calling YOU.

You can use a couple of methods to find these clients.

1. You can simply go to the phone book and look up businesses in your local area. Write down any business that you want. You will
use that list to check the internet in a minute or two, so keep it handy.

2. OR you get an in depth "drill down" listing from GoLeads which will give you tons of information on all businesses in ANY geographic area. Cost is about $15 for unlimited access. :-)

Once you have your list, about 20-25 is all you need to start. Look them up on the internet to see if they have a website. For this particular deal you want them to have a website. (If they don't have a site yet, we can deal with that later.)

Once you have a few of the websites, visit them. Here's what you're looking for: Any business site that does not have a capture
mechanism installed on their FRONT page.

In other words, they need to have an autoresponder opt in form on their front page. If they don't....you're in for some quick cash.

When you have about 10-15 "prospects" send them this letter:

************************************************** *
Mr./Ms. ___________

My name is ______________ and I am a local e-commerce business consultant.

I know your time is valuable, as is mine so I'll get right to the point. If I could show you an unused asset that you ALREADY
have that could make you thousands of dollars, would you be willing to speak with me for 15 minutes?

This free consultation can save you as much as 50% of your entire monthly advertising budget AND bring you brand new customers at the same time! The best part is that you already have it, so the cost to implement this marketing weapon is minimal.

Please call me at (your number) at your earliest convenience to schedule a free "no strings" consultation. I promise you, it will be worth your time.

Yours in business,
Your name
Contact info
************************************************** ***
That's it! Believe me when I say that your phone will ring off the hook. DO NOT mass mail that letter! You really only need to mail
25-30 per week and you'll be busy.

Now that you have the clients calling you, the next step is to set a consultation appointment and meet them. The unused asset they have is of course their website which has no list building capabilities.

The "money is in the list" applies to ALL businesses, not just online marketers. By building a proper list they can cut their
advertising dollars at least in half. Just send a customer blast about an upcoming sale instead of paying $4,000 for a half page ad.

You follow me here? All you have to do is set up an autoresponder opt in form on their existing site! That's it.

I have coaching students who are making $250-$500 a deal with just this method. It's very easy to generate 4, 5 or even 6 deals
per week this way. Heck, it only takes about 20-30 minutes to put the form on their site and that's if you're slow!

I usually visit their site, right click and select "view source" and save it in notepad. Then I open the notepad in an html editor and install the form. (I use Trellian pagebuilder, which is free and allows me to preview the finished site.) Once I'm done I save it as, "theirsitename.html" send it to their programmer and they can swap it. (I charge $50 if I have to load it.)

You can use your autoresponder account or let them get an aweber account with your affiliate link of course. If you use your account then you control their list. In either case this usually leads to "who is going to write the emails" which is another monetization chapter for later....

Just so you know, almost half of all the sites I look at fall into the category of no capture system. It may be more or less where you
live, but it's a rampant problem.... everywhere. Why? Because they simply don't understand e-commerce.

By the way, GoLeads will also give you the name of the business owner, number of employees, etc. Do your first one the hard way if you have to, but it's worth the $15 to be able to put their name on the letter.

Response rates will triple if you use their name and this little trick.

Stamp "CONFIDENTIAL" in red block letters on the front of the envelope. This will make them put your letter in the "open later"
pile instead of straight into the trash. It's a simple but effective strategy especially if you use their name. You can get a confidential stamp at Staples for $5. I've used the same one for years.

Keep this in mind. People sort their mail while standing over the trash can. You do it, so you know it's true. You have to have
something that stands out and says, "This might be important, I'll look at it later."

*NOTE*
Change their cash register and credit card terminal receipt to read, "For Preferred Customer Discounts Sign Up At: (their
website) There is a toll free number on the side of every register and terminal for support. Just call them and they will walk you through changing it. It only takes about 10 minutes.

This strategy is awesome because it does two major jobs when it comes to marketing.

1. It captures all their current customers because everybody reads their receipt, and everybody wants to be a preferred customer to get discounts. It also captures all walk in traffic that actually BUY something. Which leads us to:

2. A list of nothing but BUYERS of their product. No tirekickers or browsers, buyers only! You may need to clarify to them exactly why that's so powerful.
Now you've made a client for life and there are tons of other methods to help them, and generate a great living for you as well.

I've just shared a tested, proven method to generate some serious emergency money FAST! Just copy and paste the direct
mail letter and get to work.

You can do this.

I told you it was stupidly simple, and it works because it really is helping them, and that's what it's all about.

Make it a great marketing day,

David
David Preston Inc.
Posted in Uncategorized
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Comments

  1. New Comment
    Emmanuel Betinis's Avatar

    Seriously?!

    Thank you so much for posting this, David.

    I remember when this thread was up to SEVERAL pages long. It contained many very valuable Q&A AFTER your OP and despite the fact I am grateful for being able to view this post of yours, I am very disappointed that the original thread along with all the replies are gone.

    I fired up my printer today to print the ENTIRE thread because I remembered this thread (it's been on my mind for weeks to print it) and was going to go through everything by hand with a highlighter and put it all in a 3-hole binder and start taking action on the ideas...and sure enough, when I finally get the motivation and make the time to take action on retrieving the thread from my SUBSCRIPTIONS folder to print it all out, the entire thread that took weeks to naturally grow into something beautiful has been KILLED and REMOVED from the fertile soil of the Warrior Forum.

    After searching the forum and discovering WHY it's gone, I'm even more disappointed - it provided so much value! I've now come to the conclusion that all that valuable discussion of Q&A that followed after your wonderful OP is gone forever...unless...???

    Is there ANY way AT ALL to retrieve/revive/bring back a backup through other posters, a WSO, anything...?
    permalink
    Posted 9th February 2009 at 02:54 AM by Emmanuel Betinis Emmanuel Betinis is offline
  2. New Comment
    RedMatrix's Avatar
    This is great stuff! I will research this immediately.
    permalink
    Posted 9th February 2009 at 01:12 PM by RedMatrix RedMatrix is offline
  3. New Comment
    I have copy of it if you want it. I have it printed out and also in word format. Let me know your email address i will email it to you.
    permalink
    Posted 10th February 2009 at 02:04 AM by prosperwithdnb prosperwithdnb is offline
  4. New Comment
    Sent a copy to you. Please email me back I want to make sure you received it.
    permalink
    Posted 10th February 2009 at 08:44 PM by prosperwithdnb prosperwithdnb is offline
  5. New Comment
    i'd hate to impose, but I sure would love a copy of that, too. if you would be so kind ... sjscoop (at) gmail ... thanks in advance
    permalink
    Posted 11th February 2009 at 08:44 PM by Robert43 Robert43 is offline
  6. New Comment

    @prosperwithdnb

    Could you send me a copy too ??? I am very interested in this - also I am brand new here - do I PM you my email ??? thanks Megan
    permalink
    Posted 17th February 2009 at 07:36 AM by MissouriMoonPie MissouriMoonPie is offline
  7. New Comment
    tayloredmedia's Avatar
    thanks for the info
    permalink
    Posted 17th February 2009 at 09:56 PM by tayloredmedia tayloredmedia is offline
  8. New Comment

    Would love a copy of David Preston's Thread

    If possible can you send me a copy of this awesome thread. My e-mail is roddaut (at) prodigy.net

    Rodney
    permalink
    Posted 20th February 2009 at 02:55 AM by roddaut roddaut is offline
  9. New Comment
    Webthings's Avatar
    Any chance of the mega-thread being made available as a PDF for download or similar, please?

    I was on the Warrior Webinar back in December, fell behind reading the thread, and now it seems to be gone; I have no idea why.

    For some reason my userid/password is not currently giving me access to the Warrior Webinar members area, so I cannot check for it in there either.
    permalink
    Posted 20th February 2009 at 03:31 PM by Webthings Webthings is offline
  10. New Comment
    I would also like a copy of this thread if someone has it available. My email is momsaid@hotmail.com.

    Thank you in advance
    permalink
    Posted 20th February 2009 at 08:51 PM by got2bfree got2bfree is offline
  11. New Comment
    would also like a copy of this thread if someone has it available. My email is momsaid@hotmail.com.

    Thank you in advance. Tracey
    permalink
    Posted 20th February 2009 at 08:55 PM by got2bfree got2bfree is offline
  12. New Comment

    Please don't infringe on copyright

    The cash cow thread with all its thousands of posts was created by a huge number of multiple posters.

    To legally share it as a pdf (without breaching copyright and making yourself liable to legal and civil prosecution) you would need written permission from EVERY poster.

    Unfortunately I won't be giving written permission to anyone to use my content because I've seen it abused in the past by unscrupulous shady characters who've used it to promote very dodgy products and services.

    David has been kind enough the share the original post with you.

    Please don't break the law by sharing what you don't own.

    Kindest regards,
    Andrew Cavanagh
    permalink
    Posted 20th February 2009 at 11:16 PM by AndrewCavanagh AndrewCavanagh is offline
  13. New Comment
    Pat-Graham's Avatar
    It it is still available, I would also like a copy of the original thread. My email is admin@kitchenblogging.com

    Thank you...Pat Graham
    permalink
    Posted 21st February 2009 at 10:12 AM by Pat-Graham Pat-Graham is offline
  14. New Comment
    Thank you for the information - after I finish my current project I will definitely do this in my town
    permalink
    Posted 21st February 2009 at 06:42 PM by WealthBluePrint WealthBluePrint is offline
  15. New Comment
    This was a really nice post. I am relatively new here, so I just followed up into this post from a recent thread. I certainly learned a couple of nice things and am gonna implement them.

    Thanks David!
    permalink
    Posted 22nd February 2009 at 09:58 AM by Sawant Sawant is offline
  16. New Comment
    Hey prosperwithdnb,

    Godsend you are. Been looking everywhere for that thread just to finish was was a good read and I didn't even get to Christmas! Can I give you one of my generic emails as not to publicize main, but I am in here all the time; phuketcondo@gmail.com. I, like the other guys, greatly appreciate your kind gesture.

    Thanks again.

    Kind regards,

    Carey
    permalink
    Posted 24th February 2009 at 09:52 AM by Carey Archer Carey Archer is offline
  17. New Comment
    Thank you so much for the idea. One question, if I sell an account to local business, can I just ask them to write me a personal check? Will I have to be more professional than that? If anyone can help me out I'd greatly appreciate it. Thanks.
    permalink
    Posted 2nd March 2009 at 02:27 PM by WealthBluePrint WealthBluePrint is offline
  18. New Comment
    @prosperwithdnb

    Would love a copy of David Preston's cash cow thread. Could you send me a copy? I am very new and this is my first post. How do I go about getting a copy from you?
    Thanks
    permalink
    Posted 4th March 2009 at 02:15 PM by sunnyd sunnyd is offline
  19. New Comment
    I would definate love a from you david my email is kebeth@gmail.com
    permalink
    Posted 6th March 2009 at 02:47 PM by Kebeth Kebeth is offline
  20. New Comment
    May I have a copy of the thread as well? I purchased the product and am trying to reduce my learning curve in applying it.

    Thanks,

    Mark
    m@12z.us
    permalink
    Posted 7th March 2009 at 08:46 AM by teloscientist teloscientist is offline
 


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