So Why a Press Release
Its an open secret in the World of SEO that press releases are a vehicle to help with link building efforts, but do the free distribution services actually work for the customer?
At the same time, in the Realms of Public Relations its known that one of the most important parts of the Press release job is media relations, connect with journalists, editors and bloggers and influencers drawing to their areas of interest.
Recently, there has been the...

Lets start by looking at a little bit of context at the current state of the sector. Marketing and promotional campaigns are increasingly looking digital, right? Well yes and No. At the just concluded 14th edition of ISE that took place at the RAI Amsterdam on 7-10 February 2017 the single biggest category of exhibitors was and as you probably rightly guessed digital signage with 495 representations from some of the biggest players in the world. Such is the magnitude and current trend in the sector....