Make sure your readers are aware it’s a one time offer
Posted 18th January 2010 at 06:53 AM by dsmpublishing
In today’s internet marketing era your website just isn’t the same without a quality one time offer straight after your squeeze page. I personally have them on all of my newsletter subscribe pages and make sure my OTO (one time offer) converts at the best possible rates. You discover over the years that the more experimenting you do with it the more you discover the ideal formula for your OTO. Then when you find what works for you this is what you stick to.
When I first started doing one time offers I would send people to a page offering them a link to one of our top products with a 75% discount. With their download link above it. So that they had the choice but still had the product in front of them so they could make a snap decision. This worked really well for that particular time which was about two years ago. Then I recall changing the text to “75 percent discount” after which my conversion rate shot up by fifteen percent.
It’s just like with a sales page the headline and the sales copy is what sells it followed a very close second by the graphics.
Another major flaw in the system has to be that many of the readers don’t even know it’s a one time offer which will result in zero sales for you. One of my clients had this problem with her one time offer in the dog training niche. She had a basic and advanced version of a product. The basic one was offered as a free gift to get numbers on her mailing list. Then the advanced version was her main product and also a one time offer. But because the templates were identical and the ecover was the same her customers just felt like they were being conned instead. They simply believed that the free ebook that they had signed up for now involved a charge. So they left the page and cancelled their subscription to the free newsletter.
I find that on a one time offer page it is very important that you include some text so that the customers know that it is a one time offer. This will increase your conversion rates which will then sky rocket your sales from one time offers. Then after a couple of lines of text have a line across with a full sales page below then you will have the success you want from it.
If your one time offer doesn’t bring you the sales that you had hoped tweak it until you do have the success from it.
If you liked this why not check out our main make money online blog?
It is located at:
http://www.myeasyonlinepay.com
Thanks for reading
Samantha
X
When I first started doing one time offers I would send people to a page offering them a link to one of our top products with a 75% discount. With their download link above it. So that they had the choice but still had the product in front of them so they could make a snap decision. This worked really well for that particular time which was about two years ago. Then I recall changing the text to “75 percent discount” after which my conversion rate shot up by fifteen percent.
It’s just like with a sales page the headline and the sales copy is what sells it followed a very close second by the graphics.
Another major flaw in the system has to be that many of the readers don’t even know it’s a one time offer which will result in zero sales for you. One of my clients had this problem with her one time offer in the dog training niche. She had a basic and advanced version of a product. The basic one was offered as a free gift to get numbers on her mailing list. Then the advanced version was her main product and also a one time offer. But because the templates were identical and the ecover was the same her customers just felt like they were being conned instead. They simply believed that the free ebook that they had signed up for now involved a charge. So they left the page and cancelled their subscription to the free newsletter.
I find that on a one time offer page it is very important that you include some text so that the customers know that it is a one time offer. This will increase your conversion rates which will then sky rocket your sales from one time offers. Then after a couple of lines of text have a line across with a full sales page below then you will have the success you want from it.
If your one time offer doesn’t bring you the sales that you had hoped tweak it until you do have the success from it.
If you liked this why not check out our main make money online blog?
It is located at:
http://www.myeasyonlinepay.com
Thanks for reading
Samantha
X
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