For many marketers, hidden and untapped niches are practically the Holy Grail.

However, finding them can be a challenge. Nobody can tell you exactly how to find hidden niches because... well, they're hidden. They don't show up when you use most keyword tools.

Gurus use phrases like "drill down" and "think laterally" or "use LSI."

It's not that simple... or is it? I've had to re-think that during the past week.

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