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Hidden niches and adventures with peas
Posted 02-11-2012 at 05:39 AM by eibhlin
For many marketers, hidden and untapped niches are practically the Holy Grail.
However, finding them can be a challenge. Nobody can tell you exactly how to find hidden niches because... well, they're hidden. They don't show up when you use most keyword tools.
Gurus use phrases like "drill down" and "think laterally" or "use LSI."
It's not that simple... or is it? I've had to re-think that during the past week.
My own recommendation might be summarized as "follow your bliss," but that's pretty general as well.
So, here's what happened. Maybe my story will trigger some "what if" ideas for you, and lead you to hidden niches, as well.
It started when I was looking for a good graphic for one of my 10 Dollar Websites. As I was looking at photos, I saw a great picture of peas.
I promptly remembered how great it was to have fresh peas from the garden, when I was a child.
So, on a whim, I decided to create a "garden peas" website.
Then, weirdly, I discovered that it's an actual niche, and a popular one with (as I write this) not much competition. Gardening tools, trellises to support the peas, books about growing peas, cookbooks for meals with peas, and then split pea soup... a niche in itself.
I'm not kidding. Pea soup is an actual niche. Look at these numbers:
Monthly local (US) searches at Google
Check some of your simpler, happy childhood memories and see what niches you discover.
Or, just run with one of those garden peas sub-niches. They look pretty good to me.
This was a "hidden niche" research technique worth sharing.
However, finding them can be a challenge. Nobody can tell you exactly how to find hidden niches because... well, they're hidden. They don't show up when you use most keyword tools.
Gurus use phrases like "drill down" and "think laterally" or "use LSI."
It's not that simple... or is it? I've had to re-think that during the past week.
My own recommendation might be summarized as "follow your bliss," but that's pretty general as well.
So, here's what happened. Maybe my story will trigger some "what if" ideas for you, and lead you to hidden niches, as well.
It started when I was looking for a good graphic for one of my 10 Dollar Websites. As I was looking at photos, I saw a great picture of peas.
I promptly remembered how great it was to have fresh peas from the garden, when I was a child.
So, on a whim, I decided to create a "garden peas" website.
Then, weirdly, I discovered that it's an actual niche, and a popular one with (as I write this) not much competition. Gardening tools, trellises to support the peas, books about growing peas, cookbooks for meals with peas, and then split pea soup... a niche in itself.
I'm not kidding. Pea soup is an actual niche. Look at these numbers:
Monthly local (US) searches at Google
- Pea recipes – 165,000 (broad) – 720 (exact) … which means a lot of people are looking for recipes that include the two words, peas and recipes, not just “pea recipes.”
- Split pea soup – 90,500 (broad) – 22,200 (exact)
- Pea soup recipe – 40,500 (broad) – 3,600 (exact)
- Split pea and ham soup – 18,100 (broad) – 14,800 (exact)
- How to grow peas – 40,500 (broad) – 1,600 (exact)
Check some of your simpler, happy childhood memories and see what niches you discover.
Or, just run with one of those garden peas sub-niches. They look pretty good to me.
This was a "hidden niche" research technique worth sharing.
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