The Moneymaking Power Of The Written Word-Use of Article Marketing
Posted 12-11-2009 at 07:12 PM by Emmanuel Mba
Tags article, article marketing
If there is anywhere where the written word shows its power, it is in the world of marketing. Marketing is the act of trying to directly or indirectly convince people to buy some product or avail of some service. You may think that text ads are a bit outdated, but even the most modern television ads were written before they were translated into video. On the Internet, one outstanding example of the power of the written word in moneymaking action is article marketing.
Article marketing is pretty common actually. Reviews of various products are technically articles used in marketing, whether the writer was paid to do it or not. The ethics of “reviews” aside, these texts serve as vital information for many people looking to make decisions on what to buy. Just about anything can be written into an article for marketing. Even the things that are boring and plain by comparison when seen with pictures can be made interesting and even enticing with the right concepts and words.
It is one thing to write, another thing to write properly, and a wholly different beast altogether to write effectively. You can follow all the rules of spelling, grammar, conventions, and so on, but still not achieve that effect you want. That is where writers come in. Though they are often undervalued, much of the undercurrent driving advertising and marketing stems from their written works.
One of the ways article marketing improves your sales, and therefore your profits, is how they exploit Search Engine Optimization or SEO. SEO is a technique used by search engines like Google and Yahoo to optimize their search results. It is meant to improve the quality of search results by returning relevant and useful links to the users. One of the metrics used to rate relevance of a webpage to what the user wants is the frequency with which the keyword or related words appear.
With articles, the frequency of these keywords can be increased without making the page look awkward. In theory you can stuff a page with instances of keywords and make it look relevant, but this is considered unethical. In fact search engines are being programmed to rate these “abusive” pages lower than others. That means that you can increase the relevance of your page by increasing the frequency of related keywords, but not too much or it raises suspicions. Article marketing is bound by the same rules, not just as a matter of ethics, but also as a matter of ease of writing and natural flow of thought.
Interesting and amusing articles do not just improve sales; they can also improve customer loyalties. It can change their perceptions and as long as the end product matches the description in the article, then the customers will be enticed then satisfied. On the other hand, article marketing can also be used to compensate for flaws in the product or service, leading the customer to be squeezed for more than the actual worth. Such are the moral and ethical dilemmas of marketing and advertising.
Article marketing is pretty common actually. Reviews of various products are technically articles used in marketing, whether the writer was paid to do it or not. The ethics of “reviews” aside, these texts serve as vital information for many people looking to make decisions on what to buy. Just about anything can be written into an article for marketing. Even the things that are boring and plain by comparison when seen with pictures can be made interesting and even enticing with the right concepts and words.
It is one thing to write, another thing to write properly, and a wholly different beast altogether to write effectively. You can follow all the rules of spelling, grammar, conventions, and so on, but still not achieve that effect you want. That is where writers come in. Though they are often undervalued, much of the undercurrent driving advertising and marketing stems from their written works.
One of the ways article marketing improves your sales, and therefore your profits, is how they exploit Search Engine Optimization or SEO. SEO is a technique used by search engines like Google and Yahoo to optimize their search results. It is meant to improve the quality of search results by returning relevant and useful links to the users. One of the metrics used to rate relevance of a webpage to what the user wants is the frequency with which the keyword or related words appear.
With articles, the frequency of these keywords can be increased without making the page look awkward. In theory you can stuff a page with instances of keywords and make it look relevant, but this is considered unethical. In fact search engines are being programmed to rate these “abusive” pages lower than others. That means that you can increase the relevance of your page by increasing the frequency of related keywords, but not too much or it raises suspicions. Article marketing is bound by the same rules, not just as a matter of ethics, but also as a matter of ease of writing and natural flow of thought.
Interesting and amusing articles do not just improve sales; they can also improve customer loyalties. It can change their perceptions and as long as the end product matches the description in the article, then the customers will be enticed then satisfied. On the other hand, article marketing can also be used to compensate for flaws in the product or service, leading the customer to be squeezed for more than the actual worth. Such are the moral and ethical dilemmas of marketing and advertising.
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