Simplistically speaking, it's easy to establish what the target of an ezine advertising campaign is: success. It's understandable, no one plans to fail. But are you ready to succeed?

The first step is to get rid of illusions like ezine advertising is a 1-2-3 simple path: copy an ad, buy ad space in an ezine recommended by a person you didn't know a few hours or days ago and then sit & wait for profits to come

No, ten thousands times, no! Successful advertising...

If you want to improve the results of your solo ads, then try to understand the reasons that make the readers click quickly on that button hated by all email marketers: DELETE.

The purpose of this article is to help you discover such reasons ...

During the last hours I've just checked the folder Trash of the email account where I receive the ezines I'm subscribed to. Below you will find the top subject lines that made me delete the solo ads without reading their ad copy....

Some newbies noticed (or just heard many internet marketers talking) that article marketing is a powerful way of getting free traffic to their websites.

And these newbies suddenly started writing ezine articles, irrespective of their knowledge (or lack of knowledge) of the topic they were writing about.

Unfortunately, most of the article directories editors are not experts in their niche, but only in their directory publishing guidelines. What's the result? Many articles...

Ezine advertising is a powerful advertising tool that has been used by internet marketers since the early days of the Internet.

Unfortunately, in their money rush some ezine publishers and ezine ad co-ops owners forgot essential words such as honesty and professionalism and gave a bad name to this popular form of advertising.

The purpose of this article is to reveal the biggest sins, in order to help you identify and avoid the sinners.

Ezine Advertising Sins Revealed

A few days ago I got an inquiry from a potential customer who was asking me about the ezine ad space available in one of my newsletters. The final remark from that inquiry made me curious: the prospect pointed very clear that she was interested in any type of ezine ad space, but not in solo ads.

You don't have to be an expert in ezine advertising to know that solo adverts are the best ezine ads, so I asked that lady what was the mistery behind her strange approach.

When...