Ezine Advertising - How to Write Better Ezine Ads

Here are two methods for writing better ezine ads:

1) Subscribe to ezines and read other advertisers' ads.

When you don't like a certain ad, then identify what you didn't like and don't make the same mistake.

When you like a certain ad, then identify the pattern and try to apply it in your case.

2) Ask other people to comment your ezine ad in order to see what they like and what they don't like.

Once you find out how other people think you can correct the problems. You're not writing the ad for YOU, you're writing it for THE OTHERS!

Let's start such a reading and commenting exercise!

Here is an ad submitted by one the subscribers to my Ezine Advertising Info Newsletter.

Internet Marketing - I Promise You Peace
As a newbie in internet marketing you need funds, products,
advertising methods, list building, autoresponder, mentor &
a schedule.You get it all here. I give it because I make as
much as you make. Visit: [here was a link]

Read the comments regarding this ezine classified ad in order to see how other people think ...

Here is what I - as a reader - think about this ad.

1) The first line makes me wonder whether this is a poem or an ad. What's in it for me - the reader? Peace? Looks like ... nothing! If I want to read poems, then I don't read ads. I feel like wanting to skip this ad and read the next one!

2) The next lines contain an interesting idea. If I, the reader, am a newbie in internet marketing, then I need a lot of things and the advertiser will give them all to me. That's good.

By the way, since the advertiser talks about more things, then "get it all" and "give it" don't seem to be the proper language here. The bad language makes me think twice. Can you, the advertiser, be able to be my mentor if you don't know even basic things?

I have also a question regarding something that is confusing me. Amongst various things, the advertiser says that I need funds and then he tells me that he will give me everything. Will the advertiser give me money too? I'm sorry but I don't believe it. I don't know what is the truth but I won't
waste my time to find it. The advertiser has just lost me ...

Take care, if you lose my confidence, then be sure I won't waste my time and click on your link...

3) "I give it because I make as much as you make."

I, the reader, really don't care why YOU do something ("I give it because ...") and how much money YOU make. Really ... I don't care about YOU. I, the reader, only care about ME.

That's the sole truth you must have in mind when you write an ad. If you want me to click on your link then don't talk about you, your friends, your mentor, your dog or your "anything". Tell me what is MY advantage. Tell me what I get.

Conclusions:

1) Don't write only for the sake of writing. Your goal is not to lose the reader's attention but to grab it.

2) Don't confuse the reader. If the reader thinks for a second like "I don't understand this" or "I don't believe this" then you lost him or her. It doesn't matter whether you were saying the truth and only the truth.
It simply doesn't matter.

3) Don't talk about you, tell the reader what she/he gets. The most important person is the reader, not you.