One-To-Many Relationships
Posted 11-01-2009 at 07:14 PM by Gama Seva
By Gama Seva
One of the biggest differences between a classical way to market and sell to someone and doing so on the Internet is the ability to market to MANY people simultaneously with the same effort you put out for just one. In a classical marketing model, when you market to people for a physical product or service, you are limited to the business hours you are open, the amount of inventory you have, and how many staff members you employ to service those clients. Online, all that gets thrown out the window, if you know how to do it right.
Changing Your Model To One-To-Many
It doesn't matter if you are in a service-oriented business providing consultations or selling widgets, the key to succeeding with Internet marketing is to concentrate on mass-selling online. No matter what you do, you are going to have to embrace an entirely new way of doing business that can cater to not just 10 or 100 people a day, but to thousands or even more. Let's take a quick look at how you might do that if you were a life coach trying to make a living offline and how your marketing needs to change to bump your profits into the stratosphere online.
Reasonably speaking, if you are a life coach and you are marketing your service offline, you have a list of people who have hired you to help them create positive change in their lives. You charge by the hour, and you have a set number of clients who keep coming back to you, month after month. When you get new clients, they are usually through word-of-mouth or through advertising in local papers and magazines. If you generate too much interest and don't have the hours to serve everyone, you may have to turn some people away. You are limited by the number of hours you can work, the amount of people who you can see, and as you grow, you incur larger expenses. You might get a front desk receptionist to screen calls so you can spend more time consulting. You have to rent an office where you can meet clients. It's all sounding more and more expensive, and obviously, limiting your income.
Now, take this same service and put it online. What are your customers really buying? Are they buying your time or your expertise? Obviously, they want a little of both, but many can do just fine learning from you without actually having to meet with you. What will your new online business look like?
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Forget the office. Kick that major expense off your list right away, unless you really want to continue seeing people face-to-face. Realize, however, that every person you see face-to-face is going to take much more of your resources than can possibly recompense you for your time, unless they're willing to pay quite a bit for your time. Instead, you are going to concentrate on marketing your expertise, not your consulting time. You are going to look at grabbing as many people who want to do business with you and having something you can offer to them that takes up very little to no amount of time from you. This can be in the form of informational ebooks, CDs, or DVDs that are delivered automatically to their email address once they buy.
When you contact one person now, you will contact all of them. Create a sales marketing campaign that starts with harvesting an email online and then introducing yourself virtually online. After that, add a sales funnel whereby you market to them via the email they've used to inform them about the types of products and services that might help solve some problem they are experiencing.
The one-to-many model works because you are now not limited by the amount of time you can physically meet someone to help him/her with his/her problems. Instead, you are selling your expertise in virtual format that can be easily accessed by anyone with a computer and an Internet connection. Everything you do and know is being monetized for future profit taking. If you give a seminar to a group of people offline, you can videotape it and sell it to others or you can offer in a membership. You can even take snippets of that seminar, post them on YouTube, and use them as a teaser video that might interest people enough to click on the link and sign up as a new member to your life coaching site.
Tools And Services For One-To-Many Marketing
One of the biggest differences with classic marketing and Internet marketing is how to exploit digital tools and services to increase your exposure online. Classical marketing assumes that you are going to use formats like television, radio, magazine ads, newspaper ads, and person to person word-of-mouth. Online, you have a larger variety of tools and services that can be implemented to keep your advertising costs low with the return on your investment high.
Some tools will be offered by third-party providers, like the Google AdWords tool. With other tools, you will have to locate and implement them on your own websites. Anything that automates your site is going to help you in the short run, but only systemic approaches that centralize your business processes are going to allow you to run a digital empire online. Try to find tools that encompass a large number of functions on your site and that work together harmoniously.
Types of functionality that will help you implement one-to-many marketing strategies online are:
In classic marketing techniques, you don't want your customers interacting too much with each other. You may want to use other people's money to help you invest and build your business, but you don't necessarily have a way to exploit other people's time. It becomes too laborious a way to do business, and it can create opportunities for other people to compete against you.
================================
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==========================
The same is not true with Internet marketing. Generally, the more exposure you get, the better. It can also be a simple process to exploit other people's time to your benefit. Automating functions and allowing people to find things that you normally would pay staff to do is one way to exploit other people's time to your benefit. Another way is to allow members in your forums to interact and provide solutions and advice to other members. As long as you have clear guidelines for what they can and can't promote online, you have a way to let other people do some of the work of creating high customer satisfaction and providing immediate attention to their problems without actually having to get involved yourself. It's this form of “virtual online presence” that is always promoting your products and services. Whether you are there or not, good Internet marketing creates an image of professionalism, high customer service, and efficient business processes that will sell your products, whether it’s at 2 a.m. in Bangkok or 9 a.m in New York.
One of the biggest differences between a classical way to market and sell to someone and doing so on the Internet is the ability to market to MANY people simultaneously with the same effort you put out for just one. In a classical marketing model, when you market to people for a physical product or service, you are limited to the business hours you are open, the amount of inventory you have, and how many staff members you employ to service those clients. Online, all that gets thrown out the window, if you know how to do it right.
Changing Your Model To One-To-Many
It doesn't matter if you are in a service-oriented business providing consultations or selling widgets, the key to succeeding with Internet marketing is to concentrate on mass-selling online. No matter what you do, you are going to have to embrace an entirely new way of doing business that can cater to not just 10 or 100 people a day, but to thousands or even more. Let's take a quick look at how you might do that if you were a life coach trying to make a living offline and how your marketing needs to change to bump your profits into the stratosphere online.
Reasonably speaking, if you are a life coach and you are marketing your service offline, you have a list of people who have hired you to help them create positive change in their lives. You charge by the hour, and you have a set number of clients who keep coming back to you, month after month. When you get new clients, they are usually through word-of-mouth or through advertising in local papers and magazines. If you generate too much interest and don't have the hours to serve everyone, you may have to turn some people away. You are limited by the number of hours you can work, the amount of people who you can see, and as you grow, you incur larger expenses. You might get a front desk receptionist to screen calls so you can spend more time consulting. You have to rent an office where you can meet clients. It's all sounding more and more expensive, and obviously, limiting your income.
Now, take this same service and put it online. What are your customers really buying? Are they buying your time or your expertise? Obviously, they want a little of both, but many can do just fine learning from you without actually having to meet with you. What will your new online business look like?
=================================
See The Power Of Wordpress And RAP
Using This Powerfull Plugin. Read More>>
=================================
Forget the office. Kick that major expense off your list right away, unless you really want to continue seeing people face-to-face. Realize, however, that every person you see face-to-face is going to take much more of your resources than can possibly recompense you for your time, unless they're willing to pay quite a bit for your time. Instead, you are going to concentrate on marketing your expertise, not your consulting time. You are going to look at grabbing as many people who want to do business with you and having something you can offer to them that takes up very little to no amount of time from you. This can be in the form of informational ebooks, CDs, or DVDs that are delivered automatically to their email address once they buy.
When you contact one person now, you will contact all of them. Create a sales marketing campaign that starts with harvesting an email online and then introducing yourself virtually online. After that, add a sales funnel whereby you market to them via the email they've used to inform them about the types of products and services that might help solve some problem they are experiencing.
The one-to-many model works because you are now not limited by the amount of time you can physically meet someone to help him/her with his/her problems. Instead, you are selling your expertise in virtual format that can be easily accessed by anyone with a computer and an Internet connection. Everything you do and know is being monetized for future profit taking. If you give a seminar to a group of people offline, you can videotape it and sell it to others or you can offer in a membership. You can even take snippets of that seminar, post them on YouTube, and use them as a teaser video that might interest people enough to click on the link and sign up as a new member to your life coaching site.
Tools And Services For One-To-Many Marketing
One of the biggest differences with classic marketing and Internet marketing is how to exploit digital tools and services to increase your exposure online. Classical marketing assumes that you are going to use formats like television, radio, magazine ads, newspaper ads, and person to person word-of-mouth. Online, you have a larger variety of tools and services that can be implemented to keep your advertising costs low with the return on your investment high.
Some tools will be offered by third-party providers, like the Google AdWords tool. With other tools, you will have to locate and implement them on your own websites. Anything that automates your site is going to help you in the short run, but only systemic approaches that centralize your business processes are going to allow you to run a digital empire online. Try to find tools that encompass a large number of functions on your site and that work together harmoniously.
Types of functionality that will help you implement one-to-many marketing strategies online are:
- Membership sites – These are the best sites for harvesting emails and for getting people to be put into a sales funnel right away. They can also work well to give you a direct way to contact many people at one time with much less effort by using discussion forums and mass email marketing campaigns.
- Email marketing tools – Automate the entire registration and email harvesting functionality of your site. Use a double opt-in form and make sure you are growing organic lists.
- Automatic delivery systems – If you are marketing infoproducts, make sure you have a system that delivers the product immediately after payment. By not having to be directly involved in the fulfillment process, you can devote more time to generating more income through other activities.
- Shopping carts – In order to organize and catalog what you sell, you'll want to install a shopping cart where people can search your products online.
- Payment processors – Automatic retailers like PayPal will accept major credit cards over the Internet. If possible, get a system that allows multiple payment processors so if one is down, another will be up and you won't lose the sale.
- Special equipment – Get a video camera and sound equipment if necessary to create short videos. Understand how to make them available to a mass audience and how to monetize them.
- Software – Always be on the lookout for software or scripts that can automatic the interaction between you and your customers.
In classic marketing techniques, you don't want your customers interacting too much with each other. You may want to use other people's money to help you invest and build your business, but you don't necessarily have a way to exploit other people's time. It becomes too laborious a way to do business, and it can create opportunities for other people to compete against you.
================================
Create Your Profitable Membership Site
Using Wordpress Blog Find Out More>>
==========================
The same is not true with Internet marketing. Generally, the more exposure you get, the better. It can also be a simple process to exploit other people's time to your benefit. Automating functions and allowing people to find things that you normally would pay staff to do is one way to exploit other people's time to your benefit. Another way is to allow members in your forums to interact and provide solutions and advice to other members. As long as you have clear guidelines for what they can and can't promote online, you have a way to let other people do some of the work of creating high customer satisfaction and providing immediate attention to their problems without actually having to get involved yourself. It's this form of “virtual online presence” that is always promoting your products and services. Whether you are there or not, good Internet marketing creates an image of professionalism, high customer service, and efficient business processes that will sell your products, whether it’s at 2 a.m. in Bangkok or 9 a.m in New York.
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