I like logical fallacies. They're fun. You can do fun things with them. And I'll probably put some more of them up when I get round to it.

But logical and syllogistic fallacies are child's play when compared with the subject du jour - a set of psychological principles so effective at shortcutting the decision-making process...


Think I'm exaggerating? I'm not.

Let me back up here for a second and attack this...