First of all, I promised to give an example of how to properly get people to review my stuff. It's forthcoming... meaning I wanted to write it today but decided it was too much work and, therefore, I put it off to another day.

Second, I invite you to visit my (free) WSO here:

http://www.warriorforum.com/warrior-...-pre-sell.html

If you read the WSO and sign...

Ever bought any of John Carlton's stuff?

He'll send you the material and at the beginning of every binder there'll be 5 or so pages full of testimonials.

Polish, Schefren, Kilstein, not to mention a whole array of random unknown people -


Inspirational.

But why now? The sale is made already. The money's gone. Even *if* I was hugely...

Like 'Copywriting In The English', this entry is a spillover of thoughts in response to a post over on Copywriting. This time: 'Benefits of benefits', OP Kevin Birch.

To save you having to click over, Kevin asked for advice on turning features into benefits.

I said:

...