Ezine Advertising

Ezine Advertising

Hello, Warriors: (Also posted on GT Bulmer Web Bizz Blog)

Whether you pay for it or find free sources for your ads, ezine advertising can be an effective way to promote your Internet business and get your offers distributed far and wide in a timely manner.

Just like any consumer, web biz enthusiasts are cautious with their money and want to know they will receive fair value when they spend it.

When it comes to advertising on the Internet, marketers want the biggest bang for their buck. One way to achieve this is to advertise in online ezines – electronic magazines or newsletters - because these publications typically reach targeted audiences and the ads are not expensive.

Like many newbies to the world of home based web biz marketing, I struggled to find dependable sources for advertising on the Net. My budget was limited and I could not afford to advertise in any of the big, well known online publications. Then I was introduced to a handy directory of ezines and found a fast and economical way to reach targeted prospects.

This directory includes more than 150 ezines with a combined subscriber base of well over two million readers. Advertise to these prospects to build your mailing list, sell your products or services, or sign up new affiliates into your marketing programs. Ads start at just $15.

The main advantage of this service, aside from the low cost, is the time-saving convenience. Ordering is easy and once you provide your details, the ad submission process is completely automated and taken care of for you.

Another advantage is that you can choose to send your ad(s) to five different subscriber groups. Choose one group, several groups or all of the groups.

Now, here’s a bit of personal insight about advertising. A number of years ago I used to sell advertising in print publications. Being involved in the industry, I knew that the best kind of advertising was consistent, steady repeat advertising – no matter what the media, whether print, radio, television or Internet.

All too often, I heard customers complaining that they ran their ad once and didn’t get the response they were hoping for. On the other hand, advertisers who budgeted for several ad runs in a row were much happier with the overall results. And if you look at the Big Dogs in any industry, they don’t run ads; they conduct advertising campaigns. They spend big money keeping their names in front of their targeted audiences continuously.

Small home based web biz marketers don’t have that kind of budget. However, if you listen to Internet Marketing mentors, they tell you that testing, testing, testing is the order of the day for any kind of advertising, marketing and promotion you do. In other words, you need to run ads several times to test the results; you need to test your ads in a variety of publications; and you need to test variations of the ad to find out what people respond to the best.

The process is not necessarily quick, but if you want to develop a successful business, it is important.

As I mentioned earlier, you can choose to pay for advertizing or you can spend time seeking sources of free ads, which are definitely out there. You can also engage in blogging and social networking, however it is also recommended that you use all the marketing methods at your disposal and ezine advertising is one of them.

Take a look at this directory of ezines and consider the benefits it has to offer. Save yourself some time and effort by taking advantage of the great ezine advertising rates available. If you can, budget ahead for several monthly ad insertions.

GT
This post also available at Ezine Advertising with additional links.

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