GETTING THE BEST OF EMAIL MARKETING
Posted 02-18-2009 at 07:50 AM by hama4live
Email marketing has become a preferential method of reaching consumers among U.S. businesses. In a survey by the Direct Marketing Association, two-thirds of companies say their sales increased in 2001 because of email marketing, and sixty-five percent credit emails as the most effective way to retain customers.
This recognition, coupled with e-mail’s cost-effectiveness as a marketing medium, make it an imperative customer acquisition and retention tool.
When marketing via email you should concentrate on some basic rules of engagement.
Merge Message with Interest
Put your messages in front of people who are in all likelihood to have an interest in your product or service. Identify who your product or service will profit and where these people can be found.
Offer Value
When people visit you via your promotions, craft an environment of value which puts your visitors in a buying mode. That is... offer mouth-watering benefits, make it effortless for people to see the benefits, generate urgency in people to get the benefits from your product, and make it affordable to buy the benefits (your product or service).
Repetition
An integral part of successful marketing is your visibility in front of potential buyers. Track Your Marketing Results
Tracking allows you to test your promotions and zero in on things that work. Here some ways to evaluate the results of your marketing efforts:
1. Services
Hire a third party to track your campaigns from their server. Check out HyperTracker.com or ROIbot.com to see the versatility these services offer.
1. URL Tracking
One of the easiest ways to track responses to your promotions is to code your URL. The coding will look similar to this: http://www.yourdomain.com/?advert1
2. CGI Tracking
With your CGI directory you can accomplish many tracking tasks. CGI scripts run on your server. You can use a free link counter script @ dtp-aus.com or hi-tech program @ Adtrackz.com.
Build your Email List for free. Start with 5 people you know and get over 12,200,000 in 30 days
Note: This automatically puts you on my mailing list.
For Only $39.95 Send Email to 2.7 Million People Daily 100% SPAM Free
______________________________________
Osita Onwordi
See you at the Top
This recognition, coupled with e-mail’s cost-effectiveness as a marketing medium, make it an imperative customer acquisition and retention tool.
When marketing via email you should concentrate on some basic rules of engagement.
Merge Message with Interest
Put your messages in front of people who are in all likelihood to have an interest in your product or service. Identify who your product or service will profit and where these people can be found.
Offer Value
When people visit you via your promotions, craft an environment of value which puts your visitors in a buying mode. That is... offer mouth-watering benefits, make it effortless for people to see the benefits, generate urgency in people to get the benefits from your product, and make it affordable to buy the benefits (your product or service).
Repetition
An integral part of successful marketing is your visibility in front of potential buyers. Track Your Marketing Results
Tracking allows you to test your promotions and zero in on things that work. Here some ways to evaluate the results of your marketing efforts:
1. Services
Hire a third party to track your campaigns from their server. Check out HyperTracker.com or ROIbot.com to see the versatility these services offer.
1. URL Tracking
One of the easiest ways to track responses to your promotions is to code your URL. The coding will look similar to this: http://www.yourdomain.com/?advert1
2. CGI Tracking
With your CGI directory you can accomplish many tracking tasks. CGI scripts run on your server. You can use a free link counter script @ dtp-aus.com or hi-tech program @ Adtrackz.com.
Build your Email List for free. Start with 5 people you know and get over 12,200,000 in 30 days
Note: This automatically puts you on my mailing list.
For Only $39.95 Send Email to 2.7 Million People Daily 100% SPAM Free
______________________________________
Osita Onwordi
See you at the Top
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