When first setting up a clients website for SEO, you should have well defined checklist of issues you want to resolve.
- Confirm Website Sitemap or Create a Website sitemap
- Confirm Robots.txt file or Create a Robots.txt file.
- Confirm that Google Search Console (Google Webmaster Tools) has been implemented
- Confirm that Google Analytics has been implemented
- Confirm that Bing Webmaster has been implemented
- Confirm that website is listed in Google.
- Confirm that website is listed