Email marketing, something may be helpful for you
Posted 09-04-2010 at 02:52 PM by henrycpapro
Hey guys,
Now I will start to post some articles about email marketing with the hope that to help beginners or affiliates who don't know much but wanna to start email marketing. This may include post from any sources that I think it would be helpful for you.
1. CAN SPAM act:
See more updated information here:
The CAN-SPAM Act: A Compliance Guide for Business
You must obey the rule or you will get fine upto $16,000.
How to avoid it: You must:
+ State that those email is for advertisement
+ Put an opt out link into the body of message
+ Use an accurate mailing address and contact phone so that people can send you mails to request opt out (normally) or do whatever
+ Opt out the requests within 10 days (so it would be better if you use a software that automatically opt out the requests)
2. Double opt in list:
This is very important, one of the most costly and important things.
People who are in your double opt in email list agree to get advertisement email. So you can send them email (news letters, advertisements...).
The best list, for sure is to build your own list. Make a website, get traffic and get email list from people who sign up for product information or whatever. This is high target email list for a certain product and generate high sales/leads volume.
Normally, we buy email list from data brokers. One way I know they get email list from affiliate network (of course they build their own list). See email submit offers, everyone who submit their email on the first page will give affiliate network (origin affiliate network) and data brokers their email into the double opt in list. This fresh email list is never sold to mailers immediately, they, someone use that list and send to get very high sales/leads and then they sell to the market. That fresh list, if sold to you, will be very very costly. The regular double opt in email list is about 1000/mil and up depend on the quality. So if you want to get more money, try to get better quality email list. I bought an email list from a company, it cost 1500/mils but another company, they sold me 5000/100,000 emails. This is an example of email list price.
Lot of people do spamming. They collect emails and send email to receivers without their permission, so lot of receivers be angry and click SPAM button. Email companies like yahoo, google ... know that is spam and your SPAM point increase. Your IPs and domains used to send email, when get enough spam point, will be blacklisted and your delivery rate, inbox rate will decrease rapidly. You can track if your IPs or domains are blacklisted here:
http://www.mxtoolbox.com/blacklists.aspx
There are more than 100 email blacklisting organization, keep your IPs, domain clean, not listed by any agents. This is the reason why I require for all affiliates who work with our network, or any other network, to mask offers link by their own link, just protect network domain clean.
Now I will start to post some articles about email marketing with the hope that to help beginners or affiliates who don't know much but wanna to start email marketing. This may include post from any sources that I think it would be helpful for you.
1. CAN SPAM act:
See more updated information here:
The CAN-SPAM Act: A Compliance Guide for Business
You must obey the rule or you will get fine upto $16,000.
How to avoid it: You must:
+ State that those email is for advertisement
+ Put an opt out link into the body of message
+ Use an accurate mailing address and contact phone so that people can send you mails to request opt out (normally) or do whatever
+ Opt out the requests within 10 days (so it would be better if you use a software that automatically opt out the requests)
2. Double opt in list:
This is very important, one of the most costly and important things.
People who are in your double opt in email list agree to get advertisement email. So you can send them email (news letters, advertisements...).
The best list, for sure is to build your own list. Make a website, get traffic and get email list from people who sign up for product information or whatever. This is high target email list for a certain product and generate high sales/leads volume.
Normally, we buy email list from data brokers. One way I know they get email list from affiliate network (of course they build their own list). See email submit offers, everyone who submit their email on the first page will give affiliate network (origin affiliate network) and data brokers their email into the double opt in list. This fresh email list is never sold to mailers immediately, they, someone use that list and send to get very high sales/leads and then they sell to the market. That fresh list, if sold to you, will be very very costly. The regular double opt in email list is about 1000/mil and up depend on the quality. So if you want to get more money, try to get better quality email list. I bought an email list from a company, it cost 1500/mils but another company, they sold me 5000/100,000 emails. This is an example of email list price.
Lot of people do spamming. They collect emails and send email to receivers without their permission, so lot of receivers be angry and click SPAM button. Email companies like yahoo, google ... know that is spam and your SPAM point increase. Your IPs and domains used to send email, when get enough spam point, will be blacklisted and your delivery rate, inbox rate will decrease rapidly. You can track if your IPs or domains are blacklisted here:
http://www.mxtoolbox.com/blacklists.aspx
There are more than 100 email blacklisting organization, keep your IPs, domain clean, not listed by any agents. This is the reason why I require for all affiliates who work with our network, or any other network, to mask offers link by their own link, just protect network domain clean.
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