Many people nowadays simply throw out their Yellow Pages as soon as they receive them. The vast majority of consumers are now conducting online searches for local services and products. As smart phones become ubiquitous, many are turning to this technology for their internet local business search.

Despite this trend, only 44% of Local Businesses actually have their own website. To promote your business successfully, you will need to incorporate many of the online strategies outlined...

You know the old adage, “Never judge a book by its cover”? Of course, however unfairly, everyone DOES form an instant impression of the contents of a book from the design of the cover. People by their very nature make instant judgments in all manner of situations especially using visual first impressions. If this is true of a regular printed book, then it is even more so when people form an impression of an eBook when seeing the digital image that illustrates it. Since you cannot use tactile or...