Fantastic Tools for your Online Marketing Business
Posted 12-23-2009 at 11:30 PM by iw
These are a list of tools that I compiled from some that I used and some I learned from my subscribed newsletters. I thought that they are pretty useful tools and I'm happy to share them with the warriors here.
Real Time Web Analytics
http://www.clicktale.com
Imagine watching over the shoulder of everyone who visits your site. What do they
read? Where do they click? What trips them up? And why do they leave? Now you'll know with.
Visual Web Analytics
http://www.crazyegg.com
This service is similar to clicktale.com It lets you see every single click on your website. It goes beyond stats into complex metrics, using heatmaps and click data, to reveal the unique story behind each referral to your site.
First Steps After Installing Wordpress
The Very First Steps After a Fresh WordPress Install | CSS-Tricks
After you install Wordpress, there's a few housekeeping issues to tackle. So before you start posting, or adding dozens of plugins, be sure you do these steps first. Doing so will keep you running happily for years to come.
Best FreeApps for PC and Mac
http://www.thebestapplications.com
Looking for software on a tight budget? This site lists the top apps for PC and Mac, and they won't cost a dime.
Online Screen Recorder
ScreenToaster - Online screen recorder. Capture screencasts instantly.
Here's another freely available utility that lets you do instant screen captures. You may be familiar with similar tools like screenr.com and jingproject.com but here's another one to try out. You might like it better. I personally use Jing and I like it a lot!
Open Source Flash Player
Flowplayer - Flash Video Player for the Web
Want to embed Flash movies on your web site or blog? You'll need a Flash player to do so. This one is Open Source so it's freely available. Plus it has oodles of tutorial videos on how to get it up and running in no time.
(BTW: The best video training you can get is from Dave Kaminski of the Web Video University. He has a couple of openings at the moment. You can learn how to start producing quality web videos right away. http://www.webvideouniversity.com/ )
Deep Linking Within YouTube Videos
How to Link to a Certain Time in a YouTube Video: 4 steps (with video) - wikiHow
Here's a little YouTube trick. It lets you link to an exact time in a video. So instead of making people sit through a whole video, you can link to the moment you want them to see. Interesting? I haven't have a go on this
Stream Live Video to iPhone Users
Procaster, Free Live Streaming Video Software, Stream Webcast, Webinars, Vlogs
Staring Nov 13th, you can broadcast video, or your computer screen to iPhone users, and they don't need any additional software. To see your video, all they need is the built in Safari browser. Notes from LiveStream: "Streaming live to the iPhone requires less than five minutes to install. Producers simply download and install Livestream Procaster for the PC or Mac, connect their video camera or webcam, select iPhone 3G Quality, and press Go Live.
Users can view the live streams on their iPhone or iPod Touch by pointing their Safari browser to the channel they want to view atiphone.livestream.com"
20 Firefox Add-Ons For Designers
Top 20 Essential Firefox Add-ons for Web Designers
Here's another set of add-ons for website designers. They include a handy window resizer, a CSS inspector, a screenshot creator, an IE tab, FTP app, palette grabber, font finder, source code difference finder, rulers and more.
Detect Mobile Browsers
http://detectmobilebrowsers.mobi
Have you visited your site using a smart phone or iPhone? Does it look like a train wreck? It doesn't have to. It's easy to add a "Mobile User Agent Detection" script to your site. Now all your visitors can have an optimized viewing experience.
Firefox Toolbar for Affiliate Marketers
http://www.cashkeywords.com
Want fast and insightful research into any niche? This handy toolbar takes your keyword of choice and finds affiliate offers, related keywords, trends, news, demographics, conversations, articles, public domain content and more.
Unlocking PDF Files
FreeMyPDF.com - Removes passwords from viewable PDFs
If you run into a PDF file that was protected against copy and pasting, or changing the document? This service will remove that limitation, so that you can use Preview (or any decent reader) to digitally highlight, markup, annotate and save your changes to the digital document.
Online Reputation Management
Online Reputation Management: 16 Free Tools
Ever wonder what they're saying about you online? Are they talking about your products, services or brands? Here are 16 freely available tools that allow you to monitor news, blogs, videos, links, forums and Twitter conversations.
Social Media Guidelines
16 social media guidelines used by real companies | Blog | Econsultancy
Big name companies are finally getting it. They are allowing employees to interact on behalf of the brand in the social media space. Here's what companies like IBM, Intel and Kodak tell their people to think about, before jumping in a conversation.
Email Marketing Made Simple
http://www.madmimi.com
Mad Mimi makes email marketing simple and beautiful, with all the design and management features you could wish for. It's very affordable for smaller readerships.
Discover the Most Active Blogs
Welcome » PostRank
There are millions of blogs online. Many get no participation from the readers. If you want to find where the conversations are (especially important if you're doing the Goobert method) PostRank will help you find the good stuff.
Real Time Conversation Monitoring
http://labs.digg.com
Digg is a well known hub of activity, where people can submit stories and vote on them. Here are six new ways to monitor the action in real time. If you're doing the Goobert method (google Goobert), you can spot the conversations, and jump in them, while they're still fresh.
Marketing, Persuasion and Influence
http://bigthink.com/robertcialdini/robert- cialdini-explores-the-neuroscience-of-influence
Robert Cialdini | All Ideas | Big Think
A new study shows that if you're out of sync with your peers, your brain will register puzzlement and physical pain. So if everyone's doing something, now you know why. It's painful not to be one of the crowd.
Headline Analyzer
Advanced Marketing Institute - Headline Analyzer
Think you're pretty good at writing headlines? Here's a tool that will analyze it and tell you if it's any good. In addition to the relative strength of the headline, it also tells you if you're appealing to the intellectual, empathetic or spiritual.
Amazing Wordpress Sites
Use WordPress to Create Amazing Sites - Wordpress Arena
No doubt about it, Wordpress is an amazing tool. Thanks to the wide variety of plugins available, Wordpress can be configured to do just about anything. If you're stuck, or trying to come up with ideas, this post has dozens of ways you can use Wordpress.
SEO Plugins for Wordpress
Top 8 Free WordPress SEO Plugins | Voosh Themes
One thing Wordpress isn't very good at out of the box is SEO. To make your pages search engine friendly, you need to add custom titles, meta descriptions, separate pages for comments, sitemaps and alt text
for images. There's plugins for all these
and more.
Increase Conversion 10,000%
8 ways we increased ecommerce sales by 10,000% Boagworld
Yes, that's not a typo. A 10K increase in sales, by implementing 8 simple design changes. This case study involved gradual improvements to a site over a five year period. Now you can learn their lessons in mere minutes.
SEO Plugin for Firefox
http://www.quirk.biz/ emarketingtextbook/download
Search Status has always been one of my favorite analysis tools for SEO. After you install it, you're only one click away from knowing all the SEO factors of pages you visit. It shows nofollow links, Alexa rank, PageRank, Whois, sitemap, robots text, backlinks, meta tags, the works.
Ultimate eMarketing Textbook
eMarketing Textbook | Download eMarketing Textbook | Student Resources
This is the last internet marketing course you'll never buy. It's a freely available study guide from the people at Search Status. This "The Essential Guide to Online Marketing" blows away some courses in the 200 dollar range.
Real Time Web Analytics
http://www.clicktale.com
Imagine watching over the shoulder of everyone who visits your site. What do they
read? Where do they click? What trips them up? And why do they leave? Now you'll know with.
Visual Web Analytics
http://www.crazyegg.com
This service is similar to clicktale.com It lets you see every single click on your website. It goes beyond stats into complex metrics, using heatmaps and click data, to reveal the unique story behind each referral to your site.
First Steps After Installing Wordpress
The Very First Steps After a Fresh WordPress Install | CSS-Tricks
After you install Wordpress, there's a few housekeeping issues to tackle. So before you start posting, or adding dozens of plugins, be sure you do these steps first. Doing so will keep you running happily for years to come.
Best FreeApps for PC and Mac
http://www.thebestapplications.com
Looking for software on a tight budget? This site lists the top apps for PC and Mac, and they won't cost a dime.
Online Screen Recorder
ScreenToaster - Online screen recorder. Capture screencasts instantly.
Here's another freely available utility that lets you do instant screen captures. You may be familiar with similar tools like screenr.com and jingproject.com but here's another one to try out. You might like it better. I personally use Jing and I like it a lot!
Open Source Flash Player
Flowplayer - Flash Video Player for the Web
Want to embed Flash movies on your web site or blog? You'll need a Flash player to do so. This one is Open Source so it's freely available. Plus it has oodles of tutorial videos on how to get it up and running in no time.
(BTW: The best video training you can get is from Dave Kaminski of the Web Video University. He has a couple of openings at the moment. You can learn how to start producing quality web videos right away. http://www.webvideouniversity.com/ )
Deep Linking Within YouTube Videos
How to Link to a Certain Time in a YouTube Video: 4 steps (with video) - wikiHow
Here's a little YouTube trick. It lets you link to an exact time in a video. So instead of making people sit through a whole video, you can link to the moment you want them to see. Interesting? I haven't have a go on this
Stream Live Video to iPhone Users
Procaster, Free Live Streaming Video Software, Stream Webcast, Webinars, Vlogs
Staring Nov 13th, you can broadcast video, or your computer screen to iPhone users, and they don't need any additional software. To see your video, all they need is the built in Safari browser. Notes from LiveStream: "Streaming live to the iPhone requires less than five minutes to install. Producers simply download and install Livestream Procaster for the PC or Mac, connect their video camera or webcam, select iPhone 3G Quality, and press Go Live.
Users can view the live streams on their iPhone or iPod Touch by pointing their Safari browser to the channel they want to view atiphone.livestream.com"
20 Firefox Add-Ons For Designers
Top 20 Essential Firefox Add-ons for Web Designers
Here's another set of add-ons for website designers. They include a handy window resizer, a CSS inspector, a screenshot creator, an IE tab, FTP app, palette grabber, font finder, source code difference finder, rulers and more.
Detect Mobile Browsers
http://detectmobilebrowsers.mobi
Have you visited your site using a smart phone or iPhone? Does it look like a train wreck? It doesn't have to. It's easy to add a "Mobile User Agent Detection" script to your site. Now all your visitors can have an optimized viewing experience.
Firefox Toolbar for Affiliate Marketers
http://www.cashkeywords.com
Want fast and insightful research into any niche? This handy toolbar takes your keyword of choice and finds affiliate offers, related keywords, trends, news, demographics, conversations, articles, public domain content and more.
FreeMyPDF.com - Removes passwords from viewable PDFs
If you run into a PDF file that was protected against copy and pasting, or changing the document? This service will remove that limitation, so that you can use Preview (or any decent reader) to digitally highlight, markup, annotate and save your changes to the digital document.
Online Reputation Management
Online Reputation Management: 16 Free Tools
Ever wonder what they're saying about you online? Are they talking about your products, services or brands? Here are 16 freely available tools that allow you to monitor news, blogs, videos, links, forums and Twitter conversations.
Social Media Guidelines
16 social media guidelines used by real companies | Blog | Econsultancy
Big name companies are finally getting it. They are allowing employees to interact on behalf of the brand in the social media space. Here's what companies like IBM, Intel and Kodak tell their people to think about, before jumping in a conversation.
Email Marketing Made Simple
http://www.madmimi.com
Mad Mimi makes email marketing simple and beautiful, with all the design and management features you could wish for. It's very affordable for smaller readerships.
Discover the Most Active Blogs
Welcome » PostRank
There are millions of blogs online. Many get no participation from the readers. If you want to find where the conversations are (especially important if you're doing the Goobert method) PostRank will help you find the good stuff.
Real Time Conversation Monitoring
http://labs.digg.com
Digg is a well known hub of activity, where people can submit stories and vote on them. Here are six new ways to monitor the action in real time. If you're doing the Goobert method (google Goobert), you can spot the conversations, and jump in them, while they're still fresh.
Marketing, Persuasion and Influence
http://bigthink.com/robertcialdini/robert- cialdini-explores-the-neuroscience-of-influence
Robert Cialdini | All Ideas | Big Think
A new study shows that if you're out of sync with your peers, your brain will register puzzlement and physical pain. So if everyone's doing something, now you know why. It's painful not to be one of the crowd.
Headline Analyzer
Advanced Marketing Institute - Headline Analyzer
Think you're pretty good at writing headlines? Here's a tool that will analyze it and tell you if it's any good. In addition to the relative strength of the headline, it also tells you if you're appealing to the intellectual, empathetic or spiritual.
Amazing Wordpress Sites
Use WordPress to Create Amazing Sites - Wordpress Arena
No doubt about it, Wordpress is an amazing tool. Thanks to the wide variety of plugins available, Wordpress can be configured to do just about anything. If you're stuck, or trying to come up with ideas, this post has dozens of ways you can use Wordpress.
SEO Plugins for Wordpress
Top 8 Free WordPress SEO Plugins | Voosh Themes
One thing Wordpress isn't very good at out of the box is SEO. To make your pages search engine friendly, you need to add custom titles, meta descriptions, separate pages for comments, sitemaps and alt text
for images. There's plugins for all these
and more.
Increase Conversion 10,000%
8 ways we increased ecommerce sales by 10,000% Boagworld
Yes, that's not a typo. A 10K increase in sales, by implementing 8 simple design changes. This case study involved gradual improvements to a site over a five year period. Now you can learn their lessons in mere minutes.
SEO Plugin for Firefox
http://www.quirk.biz/ emarketingtextbook/download
Search Status has always been one of my favorite analysis tools for SEO. After you install it, you're only one click away from knowing all the SEO factors of pages you visit. It shows nofollow links, Alexa rank, PageRank, Whois, sitemap, robots text, backlinks, meta tags, the works.
Ultimate eMarketing Textbook
eMarketing Textbook | Download eMarketing Textbook | Student Resources
This is the last internet marketing course you'll never buy. It's a freely available study guide from the people at Search Status. This "The Essential Guide to Online Marketing" blows away some courses in the 200 dollar range.
