If you do Adwords campaign, you will want to do your utmost to get good quality score.

Because with a good quality score, you can lower your cost per click (CPC) and increase the probability of you getting a higher ad rank.

Generally, the quality score is affected by 3 main factors:

• Click through rate (CTR)
• Relevancy
• Quality of landing page

Among the 3, CTR carries the highest weight in the determination of your quality score.

Now, in the quest...

Ever put off something you wanted to do?

Maybe it's because you felt lazy or just the thought of putting in a substantial shift to clear the workload puts your off.

Whatever your reason may be, I'm sure we all have our moments of procrastination.

You tell yourself, "Okay. I will get it done and over with tomorrow".

But what often happens? The next day, you find another excuse to skip the task. And you tell yourself the same thing to...