Advantages of Newspaper Ads
Posted 11-16-2011 at 06:22 PM by jaiganeshv
Tags advertising, blogging, newspaper ads
Advantages of Newspaper Ads:
✔ Newspaper allows you to reach possible non-readers who might be part of your secondary target audience.
✔ Tends to be cheaper than other media, depending on a number of variables.
✔ Newspaper ads are easier to produce, and thus less costly. A TV ad, for example, may require special effects, actors and video footage, etc.
✔ Newspaper is good for repeat exposure, a vital element of effective advertising. Readers need to see something an average of six to eight times before they "see" an ad or respond to it.
✔ Newspaper can reach people who otherwise have little access to other media.
✔ Many people buy newspaper not for the news, but to find out what's on sale today, or what's happening today. Movie ads are a prime example.
✔ They have better local market penetration than magazines.
✔ You have more options in terms of space and unusual ad configurations.
✔ You can use dealer listings.
The author blogs at tuna steak recipe and fun justin bieber quizzes
✔ Newspaper allows you to reach possible non-readers who might be part of your secondary target audience.
✔ Tends to be cheaper than other media, depending on a number of variables.
✔ Newspaper ads are easier to produce, and thus less costly. A TV ad, for example, may require special effects, actors and video footage, etc.
✔ Newspaper is good for repeat exposure, a vital element of effective advertising. Readers need to see something an average of six to eight times before they "see" an ad or respond to it.
✔ Newspaper can reach people who otherwise have little access to other media.
✔ Many people buy newspaper not for the news, but to find out what's on sale today, or what's happening today. Movie ads are a prime example.
✔ They have better local market penetration than magazines.
✔ You have more options in terms of space and unusual ad configurations.
✔ You can use dealer listings.
The author blogs at tuna steak recipe and fun justin bieber quizzes
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