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AdWords PPC for Newbies If you're struggling to achieve 'positive cash flow' from your AdWords Campaigns, you should find a few tips in here...

Increasing AdWords Impressions - Step 2 (of 7)

Posted 03-30-2009 at 06:42 PM by jamesviago

Step Two: Shatter Your Groups

Compare these two AdGroups:

===== Poor relevance AdGroup =====
Footwear
Get your footwear here
at best prices in town
www.getyourfootwearhere.com

Keywords
footwear
shoes
boots
sandals

Landing Page
Get Your Footwear Here!
Blah blah blah footwear blah blah shoes
blah blah sandals blah blah blah blah
boots blah blah footwear blah blah sandals...

jamesviago

Active Warrior

Posted in PPC > How to increase impressions, Internet Marketing, AdWords PPC for Newbies, PPC

Views 421 Comments 0 jamesviago is offline

Increasing AdWords Impressions - Step 1 (of 7)

Posted 03-29-2009 at 06:34 AM by jamesviago

Step One: Ask Google: Keywords based on primary benefit

Unless you already dominate a market, building a Campaign around your product name – or worse, brand name – is financial suicide.

For most businesses and most brands, the campaign should be benefit-based.

That’s not news – many marketers will tell you that’s always been the case. Unfortunately though, far too many of the Ads I see on Google are product or brand focused.

Now, I know what...

jamesviago

Active Warrior

Posted in Internet Marketing, PPC > How to increase impressions, AdWords PPC for Newbies, PPC

Views 1236 Comments 0 jamesviago is offline

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