Step Two: Shatter Your Groups

Compare these two AdGroups:

===== Poor relevance AdGroup =====
Footwear
Get your footwear here
at best prices in town
www.getyourfootwearhere.com

Keywords
footwear
shoes
boots
sandals

Landing Page
Get Your Footwear Here!
Blah blah blah footwear blah blah shoes
blah blah sandals blah blah blah blah
boots blah blah footwear blah blah sandals...

Step One: Ask Google: Keywords based on primary benefit

Unless you already dominate a market, building a Campaign around your product name – or worse, brand name – is financial suicide.

For most businesses and most brands, the campaign should be benefit-based.

That’s not news – many marketers will tell you that’s always been the case. Unfortunately though, far too many of the Ads I see on Google are product or brand focused.

Now, I know what...

Last Thusrday I met a hard-working Auckland factory worker - who dreams of building a modest semi-passive income online... To offset the risk of being made redundant in these tough economic times.

Turns out he recently "invested" $4000 in an online retailing 'franchise' - allowing him to set up an online store, form relationships with drop-ship suppliers and start retailing products.

After many weeks and no sales (and, he suspects, no visitors), he contacted...