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PPC > How to increase impressions A few tips for newbies and nearly-newbies on how to increase impressions using AdWords PPC
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Increasing AdWords Impressions - Step 2 (of 7)

Posted 03-30-2009 at 06:42 PM by jamesviago
Step Two: Shatter Your Groups

Compare these two AdGroups:

===== Poor relevance AdGroup =====
Footwear
Get your footwear here
at best prices in town
www.getyourfootwearhere.com

Keywords
footwear
shoes
boots
sandals

Landing Page
Get Your Footwear Here!
Blah blah blah footwear blah blah shoes
blah blah sandals blah blah blah blah
boots blah blah footwear blah blah sandals...
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Increasing AdWords Impressions - Step 1 (of 7)

Posted 03-29-2009 at 06:34 AM by jamesviago
Step One: Ask Google: Keywords based on primary benefit

Unless you already dominate a market, building a Campaign around your product name – or worse, brand name – is financial suicide.

For most businesses and most brands, the campaign should be benefit-based.

That’s not news – many marketers will tell you that’s always been the case. Unfortunately though, far too many of the Ads I see on Google are product or brand focused.

Now, I know what...
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